Website:
knotsaviation.com
Job details:
Assistant Manager - Marketing and Partnerships
Location: New Delhi | Full-time
About the Role
We're looking for an Assistant Manager - Marketing and Partnerships to drive marketing execution and B2B partnership management for a premium international flight training program expanding its footprint in India. This role sits at the intersection of brand, marketing operations, and partnership management, and demands someone who protects brand quality at every touchpoint while owning execution end to end.
Key Responsibilities
Marketing Agency Coordination
- Serve as the primary point of contact with our external marketing agency, owning the relationship end to end.
- Brief campaigns, Ideate Strategy, review creative and content against brand guidelines, and ensure every output reflects a premium, consistent brand identity.
- Track campaign timelines and deliverables, flagging gaps and course-correcting proactively.
B2B Partnerships
- Act as the primary liaison with B2B agents driving student enquiries and admissions.
- Coordinate closely with US and India-based teams to align on messaging, scheduling, and joint go-to-market activity.
- Build and maintain a structured pipeline of agent leads, enquiries, and conversions.
Seminar & Event Management
- Plan and execute student/parent seminar events across multiple Indian cities, end to end venue selection, logistics, invitations, vendor coordination, and on-ground hosting.
- Coordinate travel and scheduling for visiting representatives from the US and India teams.
- Own the on-ground experience at each event, ensuring it reflects a premium brand standard throughout.
- Capture and report event outcomes such as attendance, engagement quality, and lead conversion.
End-to-End Ownership
- Take full accountability for marketing and partnership initiatives from planning through execution and reporting, with minimal handholding.
- Proactively identify and resolve risks to brand quality, timelines, or partner relationships.
What We're Looking For
- 1-3 years of experience in marketing, brand management, partnerships, aviation, education, premium consumer brands preferred.
- Demonstrated experience managing agencies or external vendors, with a sharp eye for brand consistency and quality control.
- Prior experience planning and executing live events or seminars, ideally multi-city.
- Strong stakeholder management skills, comfortable liaising with international teams, agents, and senior leadership.
- Excellent written and verbal communication; polished, professional presence for parent- and student-facing engagements.
- Highly organised, self-driven, and comfortable owning outcomes without close supervision.
- Willingness to travel frequently across cities for events.
- Bachelor's degree required; MBA or marketing specialisation preferred.
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