Website:
edumateglobal.com
Job details:
Assistant Manager / Manager - Marketing
Work Experience : 2-5 Years
Location : Mumbai (Lower Parel)
Work Mode : Work from Office
About Edumate Global:
Edumate Global is a leading education loan aggregator dedicated to simplifying the process of funding international education. We connect students aspiring to study abroad with the best loan options from top banks and financial institutions, providing expert, transparent, and end-to-end guidance. We empower students and parents to make informed financial decisions and turn their global education dreams into reality.
Position Overview:
The Assistant Manager / Manager - Marketing will play a pivotal role in building the Edumate Global brand from the ground up. This role demands a dynamic professional who can design and execute end-to-end marketing strategies, drive digital campaigns, manage social media presence, coordinate performance marketing with external agencies, and shape the brand narrative for measurable growth. The ideal candidate has hands-on D2C marketing experience, education sector experience is ideal, and thrives in building impactful campaigns that resonate with students and parents while scaling brand awareness.
Responsibilities:
1. Brand Building and Strategy
- Develop and execute comprehensive marketing strategies to establish Edumate Global as a trusted leader in education financing.
- Define brand narrative and messaging to strengthen identity and differentiation in a competitive market.
- Oversee brand tone, voice, and consistency across all communication channels.
2. Campaign Management
- Create, manage, and track multi-channel marketing campaigns (digital, email, content, influencer, on-ground activations).
- Collaborate with external marketing agencies to drive performance marketing, SEO, paid ads, and lead generation campaigns.
- Ensure campaigns are data-driven with measurable impact on brand recall and inquiries.
3. Digital & Social Media Marketing
- Manage Edumate Global’s content and community across Instagram, LinkedIn, and emerging platforms.
- Design and implement engaging content strategies (reels, posts, blogs, short videos) that reflect both brand credibility and relatability to students and parents.
- Track engagement, analyze analytics, and consistently optimize campaigns for maximum reach and ROI.
4. Cross-Functional Collaboration
- Work closely with design teams to create compelling visuals, creatives, and student-centric stories.
- Partner with customer success/sales teams to align marketing with lead funnels and outreach targets.
- Manage ORM (online reputation management) by responding to brand mentions, reviews, and feedback across platforms.
5. Analytics & Reporting
- Analyze campaign data, conversion metrics, and social insights to refine strategies.
- Maintain monthly dashboards to track impact and showcase ROI of initiatives.
Requirements:
- Bachelor’s/Master’s degree in Marketing, Communications, or a related field.
- 2–5 years of hands-on experience in building and scaling a D2C brand; education industry experience preferred.
- Proven track record of creating campaigns that drive awareness, engagement, and conversions.
- Strong understanding of performance marketing, SEO/SEM, and analytics tools.
- Experience collaborating with agencies and design teams to drive deliveries.
- Creative thinker with excellent storytelling and copywriting abilities.
- Agile, self-starter attitude with the ability to manage multiple projects.
- Strong communication skills in English.
- Basic knowledge of loans/finance concepts (comprehensive training will be provided).
Benefits:
- Competitive salary commensurate with experience.
- Opportunity to lead and shape a brand from the ground up in one of the fastest-growing education sectors.
- Professional development opportunities and a dynamic, collaborative culture.
- Be part of Edumate Global’s growth journey and directly contribute to transforming how students finance their education dreams.
Join us at Edumate Global and be part of a team that is shaping the future of education through student loans. Together, we can make a meaningful impact on the lives of learners around the world. Apply now to embark on an exciting journey with us!
To know more about Edumate:Company Website: https://edumateglobal.com/Instagram Handle: https://www.instagram.com/edumateglobal?igsh=YzljYTk1ODg3Zg%3D%3D
Click on Apply to know more.
