zealver
Website:
zealver.life
Job details:
Job Description – Assistant manager Digital Marketing
Location: Navi Mumbai / Mumbai
Company: Zealver Senior Care
Working Hours- 9 hours – 6 days a week-rotational off
Position Overview
We are seeking a highly motivated and results-driven Digital Marketing Assistant Manager who can independently manage performance marketing, social media marketing, content creation, and lead generation activities. The ideal candidate should have hands-on experience running Google Ads campaigns, leveraging AI tools, creating engaging social media content, and generating high-quality leads while ensuring timely execution of all marketing initiatives.
Key Responsibilities
Performance Marketing
Plan, execute, monitor, and optimize Google Ads campaigns including Search, Display, Performance Max, Remarketing, and YouTube Ads.
Manage Meta Ads (Facebook & Instagram) and LinkedIn campaigns for lead generation and brand awareness.
Improve campaign performance by optimizing CTR, CPC, CPL, and conversion rates.
Track lead quality and work closely with the sales team to improve conversions.
Manage marketing budgets and ensure maximum return on ad spend (ROAS).
Social Media Management
Manage and grow Zealver's presence across LinkedIn, Facebook, Instagram, and YouTube.
Create, schedule, and publish engaging posts, reels, videos, testimonials, case studies, and educational content.
Develop monthly content calendars and execute campaigns consistently.
Increase follower growth, engagement, reach, and brand awareness across all channels.
Content & Creative Development
Create marketing creatives using Canva, Photoshop, or similar tools.
Write compelling ad copies, captions, blogs, email campaigns, and website content.
Coordinate video shoots, facility walkthroughs, resident testimonials, and awareness campaigns.
Develop content focused on senior care, assisted living, dementia care, caregiving, and healthcare services.
AI & Marketing Automation
Leverage AI tools such as ChatGPT, Gemini, Claude, Canva AI, and AI video-generation platforms to improve content creation, campaign management, and productivity.
Stay updated with the latest AI advancements and digital marketing trends.
Implement automation tools and workflows to improve marketing efficiency and lead nurturing.
SEO & Online Presence
Manage and optimize the company website for SEO and lead generation.
Optimize Google Business Profile and improve local search visibility.
Monitor website traffic, user behavior, keyword rankings, and conversions.
Implement strategies to improve organic rankings and website performance.
Reporting & Analytics
Monitor campaign performance and prepare weekly and monthly reports.
Analyze lead sources, campaign effectiveness, and marketing ROI.
Provide actionable recommendations for improving lead quality and marketing performance.
Conduct competitor analysis and identify new growth opportunities.
Required Skills & Qualifications
3–5+ years of experience in Digital Marketing.
Proven experience in running and optimizing Google Ads campaigns.
Strong knowledge of Meta Ads, LinkedIn Marketing, YouTube Marketing, and Social Media Management.
Experience in generating high-quality leads and achieving defined CPL targets.
Proficiency in Google Analytics, Google Tag Manager, Google Search Console, and Meta Business Manager.
Strong understanding of SEO, local SEO, and Google Business Profile optimization.
Excellent content writing, communication, and creative thinking skills.
Hands-on experience with Canva, Photoshop, video editing tools, or similar platforms.
Strong analytical and problem-solving abilities.
Desired Candidate Profile
Self-motivated, proactive, and highly result-oriented.
Ability to work independently with minimal supervision.
Ability to manage multiple projects simultaneously and complete work within defined timelines.
Passionate about learning new technologies, AI tools, and digital marketing innovations.
Experience in healthcare, senior care, assisted living, hospitals, home healthcare, or service industries will be preferred.
Click on Apply to know more.