Website:
virohan.com
Job details:
You will own the Marketing Analytics function,that spans the following:
- Marketing Performance & Insights: Own end-to-end analysis of campaign and channel performance, translating data into actionable insights that drive marketing strategy, improve ROI, and influence key business decisions.
- Funnel Analytics & Conversion Optimization: Deep-dive into the complete user journey—from lead generation to final conversion—identifying drop-offs, inefficiencies, and opportunities to improve funnel performance and conversion rates.
- Data Infrastructure, Tracking & Measurement: Build and maintain robust tracking frameworks across channels, while ensuring strong data hygiene, reliability, and accurate measurement of key metrics such as CAC, CPL, and ROI.
- Dashboarding, Automation & Data Systems: Design and scale automated dashboards and reporting systems using SQL & Excel, creating real-time visibility and enabling faster, data-driven decision making across teams.
- Experimentation, Optimization & Advanced Analytics: Drive structured experimentation (A/B testing), optimize marketing spends, and leverage advanced analysis (Python – good to have) for forecasting trends and improving overall efficiency.
You are the right fit for the role, if:
- You have 2-4 years of experience in analytics / business intelligence / product marketing / digital marketing / product management
- You are very well versed in SQL & Excel
- You love numbers & objectivity; you seek problem solving opportunities with a rational approach
- You’ve worked on tracking & measurement in the past - creating, templatizing & automating dashboards & reporting.
- You are obsessed with detail & often spot opportunities by paying attention to detail.
- You’ve had experience with / exposure to lead generation & marketing (good to have)
- You’ve had experience of working with Python (good to have)
What’s in it for you:
- Great set of peers to work with, who value mutual respect and clear communication
- Right to win - The founding team understands business and has a clear vision to chase
- Opportunity to work on a critical role, which will have a direct and big impact.
- Transparent work culture with ‘No door’ policy
- A chance to join a high potential company very early, with competitive compensation.
Click on Apply to know more.