Assistant Manager Biddable Media

Havas

Website: havas.com
Job details:

Job Title: Asst. Manager – Digital Planning & Operations

Role Overview

We are looking for a strategic digital planner with expertise across biddable and non-biddable media ecosystems. This role will focus on building integrated, full-funnel digital plans and driving operational excellence across campaigns, while working closely with activation teams for execution.

Key Responsibilities

• Integrated Digital Media Planning
• Lead development of full-funnel media plans spanning biddable (Search, Social) and non-biddable (OTT, YouTube, Programmatic, Direct Buys)
• Apply strong planning principles across audience definition, channel mix, phasing, and budget allocation
• Build market-specific and audience-led strategies based on consumer behavior and category insights
• Leverage planning and forecasting tools to create data-backed, scalable plans
• Cross-Channel Strategy & Orchestration
• Ensure cohesive storytelling and role clarity across channels (awareness → consideration → conversion)
• Define channel roles, KPIs, and success metrics across biddable and non-biddable platforms
• Drive synergy between upper-funnel and performance-led activities
• Campaign Operations & Governance
• Own campaign planning, rollout frameworks, and timelines
• Collaborate with activation teams to ensure accurate and efficient execution
• Maintain consistency in tracking, tagging, and reporting structures across channels
• Identify opportunities to improve operational efficiency and workflows
• Biddable & Non-Biddable Oversight (Strategic)
• Provide strategic direction for:
• Biddable: Google Ads, Paid Social (Meta, etc.)
• Non-biddable: OTT platforms, YouTube reservations, Programmatic, Direct Media Buys
• Guide teams on budget splits, audience strategies, and optimization frameworks
• Ensure all channels are aligned to overall campaign objectives and KPIs
• Performance & Insights
• Analyze cross-channel performance to derive holistic insights and learning agendas
• Translate data into actionable planning recommendations for future campaigns
• Establish measurement frameworks including reach, frequency, engagement, and conversions
• Stakeholder Management
• Act as a key POC for planning discussions with internal teams and clients
• Collaborate with creative, analytics, and activation teams for seamless delivery
• Mentor junior team members on integrated planning approaches

Required Skills & Experience

• 4–6 years of experience in digital media planning (agency preferred)
• Strong experience across both:
• Biddable media (Search, Paid Social) – from a planning/strategy lens
• Non-biddable media (OTT, YouTube, Programmatic, Direct Buys)
• Solid understanding of full-funnel media strategy and cross-channel integration
• Experience with planning tools, reach & frequency forecasting, and analytics platforms (e.g., Google Analytics)
• Strong analytical thinking and ability to convert data into insightful narratives
• Proficiency in Excel and presentation tools

Good to Have

• Exposure to regional/state-level planning and market prioritization
• Familiarity with attribution models and consumer journey mapping
• Experience in categories like consumer durables, retail, or D2C

Key Traits

• Strong strategic and structured thinking
• Ability to connect upper-funnel and performance marketing
• Detail-oriented with strong operational rigor
• Strong communication and stakeholder management skills

ABOUT HAVAS GROUP:

Havas India gathers the expertise of 17 specialist agencies across 3 verticals: Havas Media Group – Havas Media, PivotRoots, Arena Media, Tribes (out-of-home), Havas Market, Havas Play, Havas Programmatic Hub, Havas Analytics, Socialyse; Havas Creative Group – Havas Worldwide India (creative), Havas CX (customer experience), Havas People (talent communications), Think Design (UX/UI), Shobiz (experiential marketing), Conran Design Group (branding & design), and Havas QED (integrated); Havas Health & You – Havas Life Sorento (healthcare). With its unique Village model, it is an integrated group present across 3 Villages in Mumbai, Gurgaon and Bengaluru, and offices in Kolkata and Chennai, with 1500+ professionals.

As one of India’s fastest growing and agile networks, Havas India has bagged multiple new clients across verticals and won several prestigious awards over the last 2 years including the group being Great Place To Work® Certified™ (Nov 2022 - Nov 2023), consistently being featured in the top 3 at R3 New Business League rankings, and winning at Campaign Asia-Pacific Agency of the Year awards, e4m Indian Marketing Awards 2023, ABBY One Show 2022, Campaign Women Leading Change awards, and more. Our CSR programs, DE&I initiatives, and being actively involved in various industry associations is what keeps us invested as a network that has a clear mission of making a meaningful difference to brands, businesses and people.

For more information, visit https://in.havas.com/ and follow @Havas India on social media

About Havas Media Network India

Havas Media Network India is a media conglomerate that operates within a global framework – Mx – to drive Media Experiences and invest in Meaningful Media to build Meaningful Brands. The network offers a wide range of integrated marketing solutions covering strategy, media planning & buying, PR, social media, mobile, sports & entertainment, data, research & analytics services across traditional and digital media. It consists of media networks – Havas Media and Arena Media, and specialist brands - PivotRoots (integrated digital), Havas Market (e-commerce), Havas Play (entertainment, gaming, sports and fandom), Havas Programmatic Hub (programmatic trading desk), Havas Analytics (data & analytics), Socialyse (social media), & Havas Media Tribes (out-of-home).

For more information, visit https://in.havas.com/ & follow @HavasMediaIN on Twitter.

Here at Havas across the group we pride ourselves on being committed to offering equal opportunities to all potential employees and have zero tolerance for discrimination. We are an equal opportunity employer and welcome applicants irrespective of age, sex, race, ethnicity, disability and other factors that have no bearing on an individual’s ability to perform their job.

For more information, visit https://in.havas.com/ and follow Havas India on social media

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