Website:
stratist.in
Job details:
Location: Jayanagar, Bangalore | Work Mode: Onsite
Employment: Full-time | Experience: 3–5 Years
CTC: Up to ₹40,000/month + Performance-Linked Incentives
About the Role We are looking for an Assistant Manager – Digital Marketing to lead our digital marketing team, manage client accounts and drive performance-focused marketing strategies. This role requires a combination of team leadership, campaign management, analytics, client coordination and strategic thinking.
Key Responsibilities - Lead, mentor and manage digital marketing team members.
- Plan and execute digital marketing strategies across client accounts.
- Manage and review Google Ads, Meta Ads, YouTube, social media, lead generation and remarketing campaigns.
- Monitor key metrics including CPL, CAC, ROAS, CTR, CPC, conversion rate, lead quality and ROI.
- Review campaign performance and drive optimisation and corrective actions.
- Oversee the complete marketing funnel from ad → lead → CRM → appointment → revenue.
- Coordinate with creative, content, CRM, technology and strategy teams.
- Participate in client meetings, present performance insights and coordinate deliverables.
- Oversee weekly/monthly reports, dashboards and campaign reviews.
- Build and improve marketing SOPs, workflows, reporting systems and team processes.
- Identify team skill gaps, provide feedback and support training and development.
RequirementsMandatory Requirement: Minimum 2–3 years of experience working in a Digital Marketing Agency is mandatory.
- 3–5 years of experience in digital/performance marketing.
- Strong hands-on experience with Google Ads and Meta Ads.
- Experience in lead generation, conversion campaigns and digital funnels.
- Experience managing multiple campaigns or client accounts.
- Team leadership or mentoring experience is strongly preferred.
- Good understanding of GA4, GTM and Excel/Google Sheets.
- Strong analytical, communication, problem-solving and leadership skills.
Good to Have - Experience in healthcare, hospitals, clinics or health-tech.
- Agency or multi-client account experience.
- Experience with Zoho CRM, WhatsApp marketing and landing page optimisation.
- Experience managing advertising budgets and training marketing teams.
- Knowledge of AI-powered marketing tools.
Benefits- Leadership exposure and ownership of a growing digital marketing team.
- Strategic exposure to healthcare brands and diverse client accounts.
- Cross-functional experience with creative, technology, CRM, strategy and operations teams.
- Learning opportunities through Stratist Academy and emerging marketing technologies.
- Performance-linked growth opportunities.
Click on Apply to know more.
