Generic Aadhaar
Website:
genericaadhaar.com
Job details:
Company Description Generic Aadhaar is India’s Fastest Growing Pharma Company focusing on delivering accessible, reliable services to a diverse customer base. The company emphasizes transparency, efficiency, and customer-centric solutions across its operations. Team members collaborate closely to improve processes, strengthen brand presence, and support sustainable business growth. Generic Aadhaar values continuous learning, ethical practices, and innovation, making it a dynamic environment for marketing professionals. The organization offers opportunities to contribute meaningfully to brand development and digital outreach efforts.
Role Description This is a full-time, on-site Digital Marketing Executive role based in Thane, Mumbai. We are looking for a highly skilled and result-driven Digital Marketing Executive with 3+ years of hands-on experience in end-to-end digital marketing, paid advertising, campaign planning, creative strategy, performance optimization, lead generation, and revenue-driven marketing. The ideal candidate should have strong expertise in Meta Ads, Google Ads, SEO, SEM, social media marketing, website growth, UGC-based campaigns, performance creatives, analytics, and conversion optimization. This role is ideal for someone who understands how to create campaigns that not only generate reach and engagement but also directly contribute to sales, revenue, customer acquisition, and brand growth.
- Plan, create, launch, manage, and optimize paid marketing campaigns across Meta Ads, Google Ads, YouTube Ads, Display Ads, Search Ads, and other digital platforms.
- Develop high-performing advertising strategies focused on lead generation, sales conversion, revenue growth, app installs, store visits, website traffic, and customer acquisition.
- Create and manage different ad formats including UGC ads, performance ads, testimonial ads, founder-led ads, product demo ads, offer-based ads, problem-solution ads, comparison ads, influencer-style ads, reels ads, carousel ads, video ads, and remarketing creatives.
- Handle complete campaign execution from audience research, competitor analysis, creative planning, copywriting, campaign setup, A/B testing, tracking, optimization, reporting, and scaling.
- Work closely with design, content, sales, and business teams to create ads that support business objectives and convert audiences into customers.
- Manage Google Ads campaigns including Search, Display, YouTube, Performance Max, remarketing, and keyword-based campaigns.
- Manage Meta Ads campaigns including awareness, traffic, engagement, lead generation, conversion, catalogue, and retargeting campaigns.
- Conduct deep keyword research, market research, competitor research, consumer behavior analysis, and trend analysis to identify growth opportunities.
- Improve website performance through SEO, SEM, landing page optimization, content optimization, and conversion rate optimization.
- Plan and execute digital strategies for Instagram, Facebook, LinkedIn, YouTube, Google, website, and other social media platforms.
- Monitor campaign performance using tools like Google Analytics, Meta Ads Manager, Google Ads Manager, Google Search Console, Tag Manager, and other analytics platforms.
- Track and analyze important KPIs including CTR, CPC, CPM, CPL, CPA, ROAS, conversion rate, lead quality, revenue contribution, bounce rate, website traffic, engagement rate, and customer acquisition cost.
- Create weekly and monthly performance reports with actionable insights, recommendations, and future campaign strategies.
- Optimize ad budgets to improve ROI and ensure maximum output from digital marketing spends.
- Coordinate with sales teams to understand lead quality, conversion performance, customer feedback, and revenue impact.
- Stay updated with the latest digital marketing trends, platform updates, ad formats, algorithm changes, SEO updates, AI tools, and creative marketing strategies.
Required Skills & Qualifications: Minimum 3 years of experience in digital marketing, performance marketing, or growth marketing.
- Strong hands-on experience with Meta Ads Manager and Google Ads.
- Good understanding of SEO, SEM, website analytics, social media marketing, paid campaigns, remarketing, and conversion tracking.
- Ability to create campaign strategies that directly support sales and revenue generation.
- Experience in creating and testing multiple ad formats including UGC ads, reels ads, video ads, product ads, offer ads, and lead generation ads.
- Strong knowledge of audience targeting, retargeting, funnel building, campaign scaling, creative testing, and budget optimization.
- Ability to analyze data and convert insights into practical marketing actions.
- Good understanding of landing pages, website traffic generation, keyword planning, and search engine visibility.
- Strong communication, copywriting, research, and coordination skills.
- Ability to work in a fast-paced environment with ownership of targets, deadlines, and performance goals.
Preferred Tools Knowledge
- Meta Ads Manager
- Google Ads
- Google Analytics
- Google Search Console
- Google Tag Manager
- Keyword Planner
- Canva / Adobe Creative Suite
- YouTube Studio
- LinkedIn Campaign Manager
- SEO tools such as SEMrush, Ahrefs, Ubersuggest, or similar
- CRM / lead tracking tools
- Excel / Google Sheets for reporting
Preferred Candidate Profile: The candidate should be creative, analytical, performance-focused, and business-minded. They should understand both the creative and technical sides of digital marketing and should be capable of building campaigns that generate measurable business outcomes.
We are looking for someone who can think beyond basic posting and boosting, and who understands how to build digital campaigns that drive awareness, leads, conversions, sales, repeat customers, and revenue growth.
Key Performance Indicators
- Lead generation
- Sales conversion
- Revenue from digital campaigns
- ROAS improvement
- Cost per lead reduction
- Website traffic growth
- SEO ranking improvement
- Social media engagement
- Campaign performance optimization
- Customer acquisition cost improvement
Why Join Us:
- Opportunity to work on high-growth digital campaigns
- Exposure to performance marketing, brand building, and revenue-focused advertising
- Work with a fast-growing business environment
- Opportunity to experiment with new ad formats, UGC content, AI tools, and digital growth strategies
- Strong scope for learning, ownership, and career growth
How to Apply: Interested candidates can share their resume and portfolio/campaign work samples at: careers@genericaadhaar.com
Click on Apply to know more.