Assistant Brand Manager, LBP BD
Unilever
- Location
- Mumbai, Maharashtra, India
- Job type
- Full-time
Required skills
- business case
- communication skills
- cross-functional
- end-to-end
- project management
About the role
Unilever
Website:
unilever.com
Job details:
Job Title: Assistant Brand Manager, LBP BD
Location: Mumbai HO
Job Brief
Crafting innovation mixes:
- Work on identifying consumer opportunities, hair care trends, global trends that have launch potential in India
- Crafting the right marketing mix (including pricing, positioning, product & packaging)
- Brief and create communication for the delivery along with the innovation (working in conjunction with CMI & Creative Agencies)
- Lead product and packaging development for the innovation, including consumer testing
- Crafting a sharp proposition for the innovation that translates into a comms brief, a digital assets brief
- Strong understanding of consumers and shoppers, overall beauty & skin care landscape
- Huge bias for action to track consumer trends, global trends, and proactively tracking competition launches, actions
Consumer Pulse
- Put the consumer at the heart of all strategy and execution.
- Identify real consumer problems and solve them using insightful innovations & impactful communications to drive brand growth.
Project Management
- Strong project management skills to lead cross-functional teams for end-to-end project delivery
- Lead the Cross-Functional Project Team for the delivery of the project. (Including R&D, SC, Finance, and CMI)
- Ensure OTIF delivery of all launch networks right from mix brief to business case, working with all cross-functional teams to land the network
- Keeping track of post-launch evaluation, consumer feedback, ecom ratings & reviews, and business case achievement to understand launch performance
Key Skills & Requirement
- Master’s degree in Marketing or Business Administration.
- Excellent written and verbal communication skills in English.
- Minimum 5 to 10 yrs of experience in marketing or marketing services
- Strong Project Management skills. Experience in leading cross-functional teams to deliver projects. Understands customers and shoppers.
- The candidate should display a very high Bias for action, a global mindset, consumer centricity & project management skills.
- Core aspects underpinning all skills: Creativity, Empathy, Obsession with brands & consumers, Sense of Aesthetics, Analytical Thinking & Rigour
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