HSBC
Website:
hsbc.com
Job details:
Role Summary
Own end-to-end execution of all on-ground brand activities. Ensure first-time-right, on-time, and well-tracked delivery across markets.
Roles And Responsibility
Key Responsibilities:
- Design of all BTL collaterals (POSM, POP, etc.)
- Drive end-to-end roll out of all BTL initiatives in coordination with the field BTL team.
- Coordinate closely with field teams for planning and implementation
- Drive vendor management including finalization and cost negotiation (with support from Marketing Ops)
- Drive POP & POSM demand planning, inventory, and deployment (via field inputs)
- Own tracking of execution, material movement, and coverage (with support from Marketing Ops)
- Ensure reporting discipline via internal team
- Build and standardize processes for execution across markets
- Support sales operations by ensuring creative / marketing requirements are executed.
Role Specific Competencies
- Strong execution and ownership mindset
- Process-oriented, high coordination ability
- Ability to evaluate communication
- Creative mindset
- Influencing & Stakeholder Management
- Vendor Management
- Needs to be very hands-on with Excel and intermediate analytics
Ideal Profile
- MBA in Sales & Marketing from Tier-2 or above institutes (e.g., New IIMs, XIMB, NMIMS, etc.)
- Fresher at MBA entry (no/minimal prior experience before MBA)
- 2–3 years of total experience: MT stint with cross-functional exposure + 2+ years in Sales
- Preferably from top 2–3 companies in adjacent industries/sectors reliant on dealer & influencer networks (e.g., Pidilite, Asian Paints, Ultratech, Castrol, Berger/Opus Paints, Ambuja Cements, Havells, Crompton Consumer Electricals, Orient Electric, etc.)
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