LVMH
Website:
lvmh.com
Job details:
Position
The Opportunity…
At Moët Hennessy, We Don't Just Create Exceptional Experiences – We Live Them.
For generations, our 27 Maisons, including Dom Pérignon, Veuve Clicquot, and Hennessy, have defined luxury. Now, it's your turn. Imagine a career fueled by passion and creativity, where you redefine what's possible. We seek individuals who thrive in collaborative environments, sharing our love for craftsmanship, elegance, and integrity. We celebrate diversity and the pursuit of excellence.
We’re thrilled to announce the opening for
Assistant Brand Manager - Malts, reporting to the
Marketing Manager. As part of the Brand Marketing function, you will be a key member of the wider marketing team at Moët Hennessy India. You will act as a guardian and ambassador for the brand at all times, ensuring that all brand marketing activities align with the global brand vision of Moët Hennessy and its single malt brands. We are looking for an organised, creative and passionate brand marketing professional to take on an exciting journey, working closely with business stakeholders to achieve the organisation’s vision. Your contribution will strengthen brand positioning and support the successful execution of marketing initiatives across the business.
Job Responsibilities
How you will contribute…
Brand Strategy and Planning
- Develop and execute brand plans in partnership with the Marketing Manager, translating brand strategy into clear priorities, initiatives and execution plans.
- Drive distinctive brand experiences by developing innovative ideas across experiential, activations, promotions, communications and PR.
- Own key brand workstreams end-to-end, ensuring strong execution, cross-functional alignment and delivery against agreed objectives.
Brand Plan Implementation
- Deliver market leading promotional activities and provide efficient, timely and accurate marketing support for the relevant brands in consultation with the Marketing Manager
- Achieve brand image, ATL & BTL objectives and maximize consumer value perception and bring to life key communication strategies through locally driven assets. Measure using key performance tools
- Build a relevant PR and digital (social) plan in line with strategic objectives and target audience in partnership with key agencies
- Conceptualize and execute scalable promotion ideas per brand in on-trade and off-trade in domestic channels (hotels, restaurants, MOTs, retail)
- Visibility & Merchandising Off and On-Trade: Tapping key opportunities in trade, developing new markets. Regular market visits
- Lead development of trade activation & cycle communication to drive key quality groups, manage inputs to the sales and marketing communication cycle
- In association with Trade Marketing, review customer activation effectiveness in all channels with a pre decided ROI matrix. Assess effectiveness to KPI’s and develop post cycle recommendations for future activity
- Lead & oversee all Promo Pack & POSM Management in respect to maison order deadlines & in market shipment dates, maintaining and deploying. Assess & monitor budget impact on shipment
Financial
- Understand P&L and be able to work cohesively with sales team to build these to ensure +CTP in accordance with brand guidelines
- Management & ownership of A&P expenditure, ensuring that committed expense remains within agreed and approved parameters.
- Lead the management and monitoring of POS, promo packs, limited edition & clearance lines ensuring correct classification of stock and trade activation plan to exhaust stock on hand
- Negotiation with vendors on quotations basis acceptable rates, quality standards and timelines
Business Assessment
- Regular analysis and review of brand performance ensuring clear understanding opportunities, threats & competitor strategies
- Prepare periodic Business Review reports and reviews
- Track competition: width of distribution benchmarked against other brands; pricing across on-trade and end consumer price, PR and activation of own and competition brands in key markets
Communication
- Communicate with and motivate the sales team effectively in order to ensure the smooth and effective
- Collaborate with internal stakeholders - Maisons, regional teams
- Liaise with external parties, e.g. Activation/Event, Digital and PR agencies and POSM materials production companies, in order to brief and manage promotional and associated materials
- Execute events that demonstrate & amplify the Brand DNA as required by the Brand Plans
- Act as a true face of the brand and communicate the brand credentials as required to external parties
Profile
We are looking for unique and amazing talent. Join us if you have…
Education: MBA in Marketing from a premier institute
- A minimum of 5 years of strong experience in Brand Marketing preferably within Alcobev
- In depth knowledge of brand planning, marketing and ROI across mass and digital media.
- Good exposure to the digital ecosystem with an understanding and appreciation of luxury marketing
- Sound working knowledge of Power BI & MS office tools- Excel, Word, PowerPoint & Outlook
- A natural curiosity and love for the industry; experience within the wines & spirits space preferred
- Good, clear communicator at all levels, with the ability to tailor communication depending on the audience.
- Positive outlook and proactive approach to problem solving, using initiative where required
Personal & Interpersonal Skills:
- Strong communication and interpersonal skills
- Dynamism and ambition with an outgoing, social nature
- Creative thinker with a great solution orientation
- Being an agile and strategic team player who could work well independently in an autonomous, multicultural and evolving business environment
- Digital & social media savvy
- Appreciation or understanding of Luxury
- Organized and proactive with a ‘can do’ attitude in getting things done.
Additional Information
When you join Moët Hennessy…
- You embark on a career journey with the leaders of luxury wines, champagnes, and spirits, within the prestigious LVMH Group.
- You enter a world of possibility where career development opportunities across our 5 global regions and within the entire LVMH Group are unmatched.
- You join a passionate workforce within our internationally diverse and inclusive teams, exploring the rich heritage of our Maisons and shaping the next chapter of our story
- You discover our essential relationship with our terroirs and the soils that define our products. Through our Living Soils Living Together program, we are committed to regenerating soils, reducing climate impact, and empowering communities for a sustainable future.
- You will share in our passion for hosting, the art of living, and creating products that celebrate life’s most memorable milestones, always experienced through responsible tasting.
Ready for a world of possibilities? Discover Moët Hennessy today!
Click on Apply to know more.
