Quantum4U Lab Pvt Ltd
Website:
quantum4u.in
Job details:
About the job
Job Description – Mobile App project coordinator, Marketer (Performance + AI + UI Understanding)
Location: Gurgaon (Work from Office)
6M- 3 Years in Mobile App Marketing)
About The Company
Quantum4U is an AI-powered mobile app development company based in Gurugram. We build scalable, user-friendly applications with a strong focus on innovation, user experience, and data-driven growth. With millions of users across our apps, we continuously experiment with AI and performance marketing to scale globally.
Role Overview
We are looking for a data-driven ASO Specialist & Mobile App Growth Executive who can handle App Store Optimization (ASO), keyword strategy, app visibility, and user acquisition through paid campaigns (Google Ads & Apple Search Ads), along with market research and project coordination.
Key ResponsibilitiesApp Store Optimization (ASO) & Growth- Perform keyword research & optimization for Play Store & App Store
- Optimize app title, description, metadata & creatives
- Improve organic installs, keyword ranking & conversion rate (CVR)
- Conduct A/B testing of app creatives
- Monitor app visibility, impressions & ranking performance
Mobile App Market Research & Strategy- Conduct in-depth competitor analysis & app benchmarking
- Identify trending keywords, search demand & market gaps
- Analyze top-performing apps (features, UX, monetization)
- Use tools like data.ai, Sensor Tower for ASO insights
- Suggest new app ideas based on keyword & market trends
Project Coordination- Coordinate with Product, Tech & Design teams
- Manage app lifecycle:
- Ideation
- Development
- Testing & Launch
- Ensure alignment between product, ASO & marketing strategy
Performance Marketing & User Acquisition- Plan, execute & optimize Google Ads (UAC – Universal App Campaigns)
- Manage Apple Search Ads campaigns (keyword bidding & optimization)
- Work on paid user acquisition strategies to increase installs
- Optimize campaigns based on CPI, CAC, ROI & ROAS
- Perform keyword-level optimization for paid & organic synergy (ASO + ASA)
- Analyze campaign performance & improve conversion funnel
AI & Growth Experiments- Use AI tools (ChatGPT, Gemini, AI creatives) for:
- Content generation
- App descriptions
- Ad creatives
- Execute growth experiments & data-driven strategies
Social Media Marketing- Manage Meta Ads, Instagram & LinkedIn marketing
- Align social campaigns with app growth strategy
Required Skills- Strong experience in ASO (App Store Optimization)
- Knowledge of keyword ranking, metadata optimization, CVR
- Hands-on experience in Google Ads (UAC) & Apple Search Ads
- Familiar with Play Store & App Store algorithms
- Experience with data.ai / Sensor Tower
- Understanding of UI/UX & user behavior
- Basic knowledge of analytics tools & dashboards
Must Have- Minimum 6 months experience in ASO / Mobile App Marketing
- Worked on at least 3 mobile apps (installs/growth)
- Immediate joiner / within 15 days
Good to Have- Experience with Firebase / AppsFlyer
- Basic knowledge of Figma
Click on Apply to know more.