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MARKETING COORDINATOR - PT

Salary

$52k

Min Experience

2 years

Location

Asheville, North Carolina, United States

JobType

part-time

About the job

Info This job is sourced from a job board

About the role

Description

Marketing Coordinator

Part Time  |  Asheville, NC (On-site only)  |  $25/hour  |  ~20–25 hrs/week

Reports to: Marketing Director

This is an in-person role based in Asheville, NC. Remote or hybrid work is not available.


About Us


AyurPrana's Asheville Yoga Center is a local landmark in the grassroots Asheville community as well as a respected regional and national hub for inspirational, heart-centered yoga classes, workshops, retreats, and transformational teacher training programs. Along with the rest of the AyurPrana village – including the Ayurvedic Institute, SoHum Mountain Healing Resort, AyurPrana Listening Room, AyurPrana+ Streaming App– our mission is to elevate consciousness, cultivate community, and curate wellness and spiritual journeys for people. It is our goal to foster a work environment that is both supportive and family-oriented allowing each individual to shine and be the best version of themselves. 


The Role

We’re looking for a hands-on, highly organized Marketing Coordinator to own content creation and execution across our social media, email, and website platforms. This part-time role is focused primarily on social media content, short-form video, and email marketing with occasional support for events and community outreach.


A portfolio and examples of your original work is required. Applications without one will not be considered.


What You’ll Own


Content Creation & Social Media

  • Build and manage content calendars for Instagram, Facebook, TikTok, and YouTube
  • Film, edit, and publish short-form video for Reels, Stories, and ads
  • Capture photo and video content at workshops, events, and with staff
  • Design digital graphics using Canva and/or Adobe Creative Suite
  • Write compelling copy for social posts, email campaigns, and occasional blog or landing page content
  • Design, print, and handle flyer and physical collateral display across campus and work with local distribution partners

Email Marketing

  • Plan and execute email campaigns using HubSpot
  • Maintain send schedules and monitor performance metrics

Digital Operations 

  • Update website content via WordPress
  • Track performance through HubSpot and Google Analytics
  • Assist with paid ad campaigns on Meta and Google

Events (occasional)

  • Support AYC’s presence at community events and festivals
  • Coordinate materials and lead capture; availability for some evenings and weekends required

 

How to Apply

Please submit your resume, a portfolio link, and a brief note on why this role and this work matter to you. Applicants without a portfolio will not be considered.


Selected candidates will be invited to complete a skills assessment covering content creation, design, and copywriting.

Requirements

You’re a Great Fit If You Have


Required

  • 1–3 years of experience in marketing, content creation, or a related field
  • A portfolio showcasing original design, video, and/or marketing work
  • Demonstrated ability to manage social media channels and hit publishing deadlines consistently
  • Hands-on video editing and photography experience
  • Strong writing, proofing, and self-editing skills with a sharp visual eye
  • Proficiency with Canva and/or Adobe Creative Suite
  • Familiarity with WordPress, Google Analytics, and Meta Business Suite
  • Exceptional organization and the ability to manage multiple priorities 
  • A self-starter mindset with an Interest in yoga, wellness, or holistic education
  • Ability to work quickly and efficiently without compromising quality
  • Ability to learn and communicate clearly with the voicing and branding of the studio
  • Experience working with other marketing specialists and vendors while communicating clearly and effectively

You bring calm, steady energy to a fast-moving environment

  • You are open to receive feedback and have a growth mindset
  • You know when to work independently and when to ask for direction

Nice to Have

  • Experience with HubSpot
  • Paid advertising experience (Meta, Google)
  • Background in event coordination or community outreach
  • Bachelor’s degree in Marketing, Communications, or related field

Benefits

  • Free yoga classes and discounted workshops
  • Mentorship in marketing strategy, branding, and content production
  • Creative, mission-driven work environment
  • Connection to a broader AyurPrana brand network

 


About the company

Provides yoga classes, teacher training, and wellness workshops.

Skills

Canva
Adobe Creative Suite
WordPress
HubSpot
Google Analytics
Meta Business Suite