MARKETING COORDINATOR - PT

Description

Marketing Coordinator

Part Time  |  Asheville, NC (On-site only)  |  $25/hour  |  ~20–25 hrs/week

Reports to: Marketing Director

This is an in-person role based in Asheville, NC. Remote or hybrid work is not available.

About Us

AyurPrana's Asheville Yoga Center is a local landmark in the grassroots Asheville community as well as a respected regional and national hub for inspirational, heart-centered yoga classes, workshops, retreats, and transformational teacher training programs. Along with the rest of the AyurPrana village – including the Ayurvedic Institute, SoHum Mountain Healing Resort, AyurPrana Listening Room, AyurPrana+ Streaming App– our mission is to elevate consciousness, cultivate community, and curate wellness and spiritual journeys for people. It is our goal to foster a work environment that is both supportive and family-oriented allowing each individual to shine and be the best version of themselves. 

The Role

We’re looking for a hands-on, highly organized Marketing Coordinator to own content creation and execution across our social media, email, and website platforms. This part-time role is focused primarily on social media content, short-form video, and email marketing with occasional support for events and community outreach.

A portfolio and examples of your original work is required. Applications without one will not be considered.

What You’ll Own

Content Creation & Social Media

• Build and manage content calendars for Instagram, Facebook, TikTok, and YouTube
• Film, edit, and publish short-form video for Reels, Stories, and ads
• Capture photo and video content at workshops, events, and with staff
• Design digital graphics using Canva and/or Adobe Creative Suite
• Write compelling copy for social posts, email campaigns, and occasional blog or landing page content
• Design, print, and handle flyer and physical collateral display across campus and work with local distribution partners

Email Marketing

• Plan and execute email campaigns using HubSpot
• Maintain send schedules and monitor performance metrics

Digital Operations 

• Update website content via WordPress
• Track performance through HubSpot and Google Analytics
• Assist with paid ad campaigns on Meta and Google

Events (occasional)

• Support AYC’s presence at community events and festivals
• Coordinate materials and lead capture; availability for some evenings and weekends required

How to Apply

Please submit your resume, a portfolio link, and a brief note on why this role and this work matter to you. Applicants without a portfolio will not be considered.

Selected candidates will be invited to complete a skills assessment covering content creation, design, and copywriting.

Requirements

You’re a Great Fit If You Have

Required

• 1–3 years of experience in marketing, content creation, or a related field
• A portfolio showcasing original design, video, and/or marketing work
• Demonstrated ability to manage social media channels and hit publishing deadlines consistently
• Hands-on video editing and photography experience
• Strong writing, proofing, and self-editing skills with a sharp visual eye
• Proficiency with Canva and/or Adobe Creative Suite
• Familiarity with WordPress, Google Analytics, and Meta Business Suite
• Exceptional organization and the ability to manage multiple priorities 
• A self-starter mindset with an Interest in yoga, wellness, or holistic education
• Ability to work quickly and efficiently without compromising quality
• Ability to learn and communicate clearly with the voicing and branding of the studio
• Experience working with other marketing specialists and vendors while communicating clearly and effectively

You bring calm, steady energy to a fast-moving environment

• You are open to receive feedback and have a growth mindset
• You know when to work independently and when to ask for direction

Nice to Have

• Experience with HubSpot
• Paid advertising experience (Meta, Google)
• Background in event coordination or community outreach
• Bachelor’s degree in Marketing, Communications, or related field

Benefits

• Free yoga classes and discounted workshops
• Mentorship in marketing strategy, branding, and content production
• Creative, mission-driven work environment
• Connection to a broader AyurPrana brand network