Proost Beer (Grano69 Beverages)
Website:
proost69.com
Job details:
Company Description Proost Beer by Grano69 Beverages, founded in 2017, is redefining the Indian beer market with a focus on smooth, non-bitter taste and high drinkability. The brand aims to deliver premium quality at an accessible price, positioning Proost as a mass premium beer option for a wide range of consumers. Proost Beer is currently available in more than 300 cities across six states, including Delhi, Punjab, Uttar Pradesh, Jharkhand, Karnataka, and Kerala. With rapid expansion and recognition, including a feature on Shark Tank India Season 2, Proost is emerging as a key player in the Indian beverage industry. Team members join a growing, taste-driven company with ambitions for national and global impact.
Role Description The Ase role at Proost Beer (Grano69 Beverages) is a full-time, on-site position based in Dadri. This role involves managing sales operations within the assigned territory, including visiting retail outlets, distributors, and key accounts to promote Proost Beer products. The Ase is expected to build and maintain strong relationships with trade partners, ensure proper product visibility and availability, and execute marketing and promotional activities at the ground level. Daily responsibilities include tracking sales performance, collecting market feedback, monitoring competitor activity, and preparing regular reports for the sales leadership team. The role also requires close coordination with supply chain, marketing, and finance teams to support smooth operations and sustainable growth in the region.
Qualifications
- Demonstrated skills in territory sales management, trade marketing support, and retail relationship building.
- Ability to plan and execute on-ground promotions, manage merchandising activities, and ensure consistent brand visibility.
- Strong communication, negotiation, and interpersonal skills to engage effectively with distributors and retailers.
- Comfort with basic data analysis, sales reporting, and use of spreadsheets or sales tracking tools.
- Prior experience in FMCG or alcoholic beverage sales is highly beneficial; familiarity with the regional market is a plus.
- Bachelor’s degree in Business, Marketing, or a related field preferred, or equivalent practical experience in field sales.
- Willingness to work on-site in Dadri, travel within the territory as needed, and adapt to a fast-paced, growth-oriented environment.
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