Your Role
The Product Marketing Intern will support the Product Marketing team in bringing innovative health plans to market. You’ll gain hands-on experience working across product, marketing, and sales functions to help shape how we position and launch products that deliver value to members and employers. The Product Marketing Intern will report to the Product Marketing Manager, Principal. This role is ideal for a student interested in healthcare, strategy, and marketing who wants to learn how data, insights, and storytelling come together to drive growth.
Our leadership model is about developing great leaders at all levels and creating opportunities for our people to grow – personally, professionally, and financially. We are looking for leaders that are energized by creative and critical thinking, building and sustaining high-performing teams, getting results the right way, and fostering continuous learning.
Responsibilities
Your Work
In this role, you will:
- Contribute to product marketing strategy and execution across multiple initiatives
- Support development of go-to-market plans, messaging, and enablement materials
- Assist with market research, competitor analysis, and synthesis of insights into actionable recommendations
- Help manage project plans, timelines and deliverables to keep cross-functional initiatives on track
- Partner with cross-functional teams including Product Strategy, Sales, Brand, and Digital to coordinate deliverables and timelines
- Support team projects such as internal communications, launch readiness, and creative reviews
What you’ll gain:
- Experience applying marketing strategy in a highly regulated, mission-driven healthcare organization
- Exposure to how new products are developed, named, and launched in market
- Skill-building in project management, storytelling, and stakeholder collaboration
- Mentorship and networking across Product, Marketing, and Leadership teams
Qualifications
Your Knowledge and Experience
- Currently pursuing undergraduate or graduate degree in marketing, business, health care or related field
- Must reside in the state of California for the duration of the internship
- Requires at least 1 year of related professional experience, project, or coursework
- Knowledge of healthcare ecosystem; health plan and payer economics strongly preferred
Pay
$25.00 per hour for Undergraduate
$30.00 per hour for Graduate
About Our Internships
Our paid internship program is thoughtfully curated to provide students experience and exposure to the health professional industry. Interns will be given the opportunity to get hands-on experience with real work projects, build meaningful relationship and connections within the organization, and experience our mission and enterprise goals through our program curriculum centered on our leadership model (Personal, People, Thought, and Results Leadership). To see more about our internship program, check out this video.
Our Summer 2026 Internship is June 8th or June 15th through August 14th, 2026.
Application Process and Timeline:
- Now: Actively accepting applications
- April: If you meet the requirements, you will receive an invitation to complete Pre-Recorded Video Interview
- April - May: 2nd round interviews & offers extended
As an intern at Blue Shield of California, you will:
- Participate in impactful projects during a 10-week internship program
- Undertake a 10-week curriculum designed to familiarize interns with BSC, leadership development, exposure to the healthcare industry, and more
- Be invited to participate in BSC employee events and networking opportunities such as Employee Resource Groups, employee volunteer activities, and more
Hybrid
This role requires employees to be in-office based on our hybrid workplace model, balancing purposeful in-person collaboration with flexibility. For most teams, this means coming into the office two days each week.
Employees living more than 50 miles from an office location will work with their manager to determine in-office time based on business need.
About Company
About Blue Shield of California
As of January 2025, Blue Shield of California became a subsidiary of Ascendiun. Ascendiun is a nonprofit corporate entity that is the parent to a family of organizations including Blue Shield of California and its subsidiary, Blue Shield of California Promise Health Plan; Altais, a clinical services company; and Stellarus, a company designed to scale healthcare solutions. Together, these organizations are referred to as the Ascendiun Family of Companies.
At Blue Shield of California, our mission is to create a healthcare system worthy of our family and friends and sustainably affordable. We are transforming health care in a way that genuinely serves our nonprofit mission by lowering costs, improving quality, and enhancing the member and physician experience.
To achieve our mission, we foster an environment where all employees can thrive and contribute fully to address the needs of the various communities we serve. We are committed to creating and maintaining a supportive workplace that upholds our values and advances our goals.
Blue Shield is a U.S. News Best Company to work for, a Deloitte U.S. Best Managed Company and a Top 100 Inspiring Workplace. We were recognized by Fair360 as a Top Regional Company, and one of the 50 most community-minded companies in the United States by Points of Light. Here at Blue Shield, we strive to make a positive change across our industry and communities – join us!
Our Values:
- Honest. We hold ourselves to the highest ethical and integrity standards. We build trust by doing what we say we're going to do and by acknowledging and correcting where we fall short.
- Human. We strive to listen and communicate effectively, showing empathy by understanding others' perspectives.
- Courageous. We stand up for what we believe in and are committed to the hard work necessary to achieve our ambitious goals.
Our Workplace Model
We believe in fostering a workplace environment that balances purposeful in-person collaboration with flexibility - providing clear expectations while respecting the diverse needs of our workforce. Our workplace model is designed around intentional in-person interaction, collaboration, connection, creativity and flexibility:
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For most teams, this means coming into the office two days per week.
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Employees living more than 50 miles from an office location, out of state employees, and employees in certain member-facing roles should work with their manager to determine in-office time based on business need.
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For employees with medical conditions that may impact their ability to work in-office, we are committed to engaging in an interactive process and providing reasonable accommodations to ensure their work environment is conducive to their success and well-being.
The Company reserves the right to require more presence in the office based on business needs, and requirements are subject to change with periodic reviews.
Physical Requirements:
Office Environment - roles involving part to full time schedule in Office Environment. Based in our physical offices and work from home office/deskwork - Activity level: Sedentary, frequency most of work day.
Please click here for further physical requirement detail.
Equal Employment Opportunity:
External hires must pass a background check/drug screen. Qualified applicants with arrest records and/or conviction records will be considered for employment in a manner consistent with Federal, State and local laws, including but not limited to the San Francisco Fair Chance Ordinance. All qualified applicants will receive consideration for employment without regards to race, color, religion, sex, national origin, sexual orientation, gender identity, protected veteran status or disability status and any other classification protected by Federal, State and local laws.