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Job Description - Chief Marketing Officer (CMO)
Job Title: Chief Marketing Officer (CMO)
Location: Kochi, Kerala (Work from Office)
Experience: 15-20 years in IT Services (B2B preferred)
Industry: IT Services & Consulting
Employment Type: Full-time, Permanent
Reports To: Chief Executive Officer (CEO)
About ART Technology And Software
ART Technology and Software is a leading provider of offshore software development, web-based enterprise solutions, web application development, multimedia, and networking services. With deep expertise in Microsoft technologies and a proven delivery framework, we are committed to delivering sustainable, cost-effective IT solutions that empower businesses to stay ahead of the competition.
Our dedicated team of professionals brings together technical excellence, business acumen, and an agile mindset to provide customized, scalable, and high-performance solutions. By leveraging streamlined development processes and adaptable project methodologies, we ensure our clients benefit from fast, reliable, and value-driven outcomes.
At ART, we believe in building long-term partnerships by aligning our solutions with our clients business goals-helping them grow, innovate, and succeed in today's dynamic digital landscape.
Role Overview
As the Chief Marketing Officer (CMO) at ART Technology, you will play a pivotal role in defining and leading the marketing strategy of the company. This is a high-impact leadership position responsible for building brand equity, driving demand generation, enhancing market positioning, and enabling revenue growth through innovative, data-driven marketing initiatives.
The ideal candidate brings deep experience in the IT services/B2B tech landscape, a strategic mindset, strong execution capability, and proven leadership in building scalable global marketing functions.
Key Responsibilities
Job Description - Chief Marketing Officer (CMO)
- Marketing Strategy & Vision- Design and implement a comprehensive global marketing strategy aligned with ART?s business objectives.- Develop positioning, messaging, and go-to-market plans for ART?s core services.- Identify new market opportunities and emerging customer segments.
- Brand Management- Build and amplify a strong, recognizable global brand identity.- Establish ART as a thought leader through strategic PR and media outreach.- Oversee creative direction across platforms.
- Digital Marketing & Performance- Manage SEO, SEM, content marketing, PPC, and email campaigns.- Drive measurable growth in traffic and lead generation.- Ensure consistent messaging across digital touchpoints.
- Lead Generation & Sales Enablement- Build a demand generation engine using inbound/outbound marketing.- Develop ABM campaigns and create marketing collateral.
- Marketing Analytics & ROI- Define and monitor key marketing KPIs.- Analyze customer insights and market trends.- Report strategic insights to leadership.
- Leadership & Team Building- Build and lead a high-performance marketing team.- Foster a collaborative and results-driven culture.- Align with cross-functional teams for synergy.
Key Requirements
Job Description
- Chief Marketing Officer (CMO)- 15-20 years of marketing experience with at least 7 years in IT services leadership.
- Strong expertise in B2B marketing and demand generation.
- Proven success in scaling marketing functions.
- Hands-on with CRM, automation, and analytics tools (e.g., HubSpot, Salesforce).
- Excellent communication and presentation skills.
- MBA in Marketing or related field preferred.
Skills: cmo,b2b,demand generation,marketing strategy,saas
Company Description
Art Technology and Software is a reliable digital transformation company with a successful track record across Artificial Intelligence, Data Analytics, and Digital Transformation. With 20+ years of excellence, 1000+ successful projects, and customers in 20+ countries, we help organizations innovate at scale and deliver measurable business outcomes.
We specialize in AI consulting, AI model building, bespoke AI solutions, and LLM (Large Language Model) integration and tuning to develop intelligent, business-oriented systems. From architecting sophisticated Gen AI applications to creating AI agents, we assist companies in opening new streams of revenue, automating sophisticated workflows, and providing more intelligent, personalized customer experiences.
Coupled with our AI leadership, we offer Digital Engineering and Cloud Consulting solutions that fuel end-to-end modernization. Our services include application and legacy system modernization, product ideation, app development, DevSecOps, API management, platform migration, low-code development, ERP/CRM/ITSM implementations and IoT services.
Our cloud solutions deliver agility and scalability through cloud strategy, migration, cloud-native application development, managed services, cost optimization, scaling, and private cloud deployments.
We offer service desks, managed IT services, L1–L3 support, network operations centers, application support, service monitoring, and back-office-as-a-service through Intelligent Operations.
At Art, our extensive AI experience paired with delivery excellence globally helps organizations redefine opportunities, accelerate innovation, and drive sustainable growth in the smart digital economy of today.
Click on Apply to know more.