FS Life
Website:
fslife.co
Job details:
Job Position: Art Director
Exp: 5+ years
Location: Udyog Vihar, Gurgaon
Who we are:
FS Life is a group of homegrown brands that are thoughtful, and relevant, and solve unmet apparel and lifestyle needs for modern Indian women. It was launched in September 2016 with Fable Street, a premium western wear brand focused on providing the best fit for Indian women and Pink Fort — an Indo-western brand reimagining traditional clothing for the woman of today.
Roles and Responsibilities:
- Lead the development of creative concepts and visual storytelling for marketing campaigns, brand shoots, and digital content.
- Create mood boards, visual references, and design directions aligned with the brand identity.
- Plan and direct fashion campaigns, lookbook shoots, and social media content.
- Guide set design, props, styling, lighting direction, and overall visual composition.
- Maintain and evolve the brand’s visual aesthetic and creative standards.
- Ensure consistency across website, social media, digital ads, and marketing collaterals.
- Work closely with marketing, design, content, and performance marketing teams to deliver engaging visuals.
- Lead and guide a team of stylists, producer and editors to consistently delivery high quality on brand creatives while ensuring personal growth goals are being met as well.
- Review and approve creative assets such as campaign visuals, social media creatives, and video content.
Qualification & Experience:
- Bachelor’s degree in Fashion Communication, Visual Communication, Fine Arts, or Mass Communication.
- Prior experience in fashion, lifestyle, or e-commerce brands.
- Strong portfolio showcasing campaign shoots, fashion editorials, and digital campaigns.
- Ability to translate brand strategy into compelling visual narratives.
- Strong eye for fashion trends, styling, color palettes, and design aesthetics.
Please share your portfolio @careers@fablestreet.com
Click on Apply to know more.