FS Life
Website:
fslife.co
Job details:
Company Description
FS Life is a group of homegrown brands that are thoughtful, and relevant, and solve unmet apparel and lifestyle needs for modern Indian women. It was launched in September 2016 with FableStreet, a premium western wear brand focused on providing the best fit for Indian women and Pink Fort — an Indo-western brand reimagining traditional clothing for the woman of today.
Roles and Responsibilities
● Lead the development of creative concepts and visual storytelling for marketing campaigns, brand shoots, and digital content.
● Create mood boards, visual references, and design directions aligned with the brand identity.
● Plan and direct fashion campaigns, lookbook shoots, and social media content.
● Guide set design, props, styling, lighting direction, and overall visual composition
● Maintain and evolve the brand’s visual aesthetic and creative standards.
● Ensure consistency across website, social media, digital ads, and marketing collaterals.
● Work closely with marketing, design, content, and performance marketing teams to deliver engaging visuals. ● Lead and guide a team of stylists, producer and editors to consistently delivery high quality on brand creatives while ensuring personal growth goals are being met as well.
● Review and approve creative assets such as campaign visuals, social media creatives, and video content.
Qualification & Experience:
● Bachelor’s degree in Fashion Communication, Visual Communication, Graphic Design, Fine Arts, or Mass Communication.
● Prior experience in fashion, lifestyle, or e-commerce brands.
● Strong portfolio showcasing campaign shoots, fashion editorials, and digital campaigns.
● Ability to translate brand strategy into compelling visual narratives.
● Strong eye for fashion trends, styling, color palettes, and design aesthetics.
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