360 Digital Catalyst Pvt Ltd
Website:
digitalcatalystgroup.com
Job details:
Role Overview:
As the Art Director, you will lead the visual storytelling, campaign ideation, and creative execution for integrated marketing campaigns across digital and traditional channels. The ideal candidate will have significant experience working within a creative or digital marketing agency environment, managing multidisciplinary design teams, and developing high-impact campaigns for real estate brands. You will collaborate closely with strategists, copywriters, performance marketers, and clients to create compelling concepts that drive engagement, lead generation, and brand growth.
Key Responsibilities:
- Lead creative ideation, campaign concepts, and visual strategy for integrated marketing campaigns (Meta, Google, YouTube, LinkedIn, Display, OOH, Print, and Events).
- Develop innovative campaign themes, creative directions, and visual narratives aligned with business objectives.
- Oversee and mentor the design team (graphic designers, motion designers, UI/UX designers, and freelancers), ensuring high creative standards and timely delivery.
- Manage resource allocation, project prioritization, and team productivity across multiple client accounts.
- Ensure brand consistency across all visual communication and campaign touchpoints.
- Translate marketing briefs into strong visual narratives and high-conversion creatives.
- Collaborate with marketing, strategy, and account management teams to align creative output with campaign goals.
- Lead concept presentations to clients, stakeholders, and internal teams, effectively articulating creative rationale.
- Review and approve all visual assets before delivery.
- Drive creative excellence through continuous improvement, innovation, and adoption of emerging design trends.
- Stay informed about real estate marketing trends, buyer behavior, property branding strategies, and digital advertising best practices.
Key Requirements:
- experience in creative design, visual communication, or art direction within a digital marketing, advertising, or creative agency.
- Proven experience managing and mentoring creative teams.
- Strong real estate marketing experience, including residential, commercial, luxury, mixed-use, or property development projects.
- Demonstrated expertise in campaign conceptualization, creative strategy, and integrated marketing campaigns.
- Strong portfolio showcasing real estate campaigns, digital advertising, social media campaigns, branding projects, landing pages, and marketing collateral.
- Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects), Figma, and Canva.
- Deep understanding of performance-driven creative design principles for lead generation and conversion-focused campaigns.
- Strong knowledge of visual storytelling, typography, layout design, branding systems, and motion graphics.
- Ability to manage multiple projects, stakeholders, and deadlines in a fast-paced agency environment.
- Excellent leadership, communication, client-facing, and presentation skills.
- Experience collaborating with copywriters, strategists, and performance marketing teams to develop integrated campaigns.
Technical Skills:
- Adobe Photoshop
- Adobe Illustrator
- Adobe InDesign
- Adobe After Effects
- Figma
- Canva
- Basic understanding of landing page design and UI/UX principles
- Knowledge of digital ad formats across Meta, Google, YouTube, LinkedIn, and Display platforms
Preferred Qualifications:
- Experience working with leading real estate developers, property consultants, or real estate-focused marketing agencies.
- Experience in real estate project launches, property branding, lead-generation campaigns, and sales collaterals.
- Exposure to luxury real estate, gated communities, villas, apartments, plotted developments, and commercial property campaigns.
- Experience in video production, motion graphics, reels, short-form content, and digital-first campaign assets.
- Knowledge of AI creative tools such as Midjourney, Adobe Firefly, Runway, ChatGPT, Canva AI, or similar tools.
- Understanding of campaign performance metrics such as CTR, CPL, conversion rate, lead quality, and engagement rate.
Ideal Candidate:
The ideal candidate is a strong creative leader who can think strategically, guide a design team, and deliver high-quality campaign creatives that support both branding and performance marketing goals. The candidate should understand how real estate buyers think, how digital campaigns perform, and how powerful visual storytelling can influence enquiries, site visits, and sales conversations.
This role is suitable for someone who can manage creative quality, team productivity, client expectations, and campaign impact with equal focus.
Interested candidates can share their CV to hr@digitalcatalyst.in
Click on Apply to know more.