Another Idea
Website:
anotheridea.in
Job details:
Position Title:
Art Director
Department:
Creative & Brand Strategy
Location:
Lower Parel
Employment Type:
Full-Time
About the Company
Another Idea
is a 360-degree advertising and marketing agency specializing exclusively in the real estate sector. With decades of industry expertise, the company delivers strategic branding, creative communication, digital marketing, content production, campaign development, and advisory solutions for leading real estate developers across India. The agency is known for creating impactful brand stories, innovative campaigns, and visually compelling communication that connects projects with modern homebuyers and investors.
Job Summary
We are seeking a highly creative and dynamic Art Director to lead the visual and conceptual direction of integrated advertising campaigns for real estate brands. The candidate will be responsible for developing high-impact creative concepts, ensuring brand consistency, and delivering visually compelling campaigns across print, digital, social media, outdoor, films, and experiential marketing platforms.
The ideal candidate should possess a strong understanding of branding, advertising aesthetics, storytelling, and consumer psychology within the real estate industry.
Key Responsibilities
- Lead the creative vision and art direction for multiple real estate brands and projects.
- Conceptualize and execute innovative advertising campaigns across:
- Print Media
- Digital & Social Media
- Outdoor Campaigns
- Brochures & Brand Collaterals
- Project Launch Campaigns
- Corporate Branding
- Video & Film Campaigns
- Event & Exhibition Branding
- Collaborate closely with Copywriters, Client Servicing, Strategy, Digital Marketing, and Production teams.
- Translate marketing objectives and client briefs into compelling visual communication.
- Develop mood boards, campaign concepts, layouts, storyboards, and creative presentations.
- Ensure consistency in brand language, visual identity, typography, and design standards across all deliverables.
- Supervise graphic designers, visualizers, photographers, illustrators, video editors, and external creative partners.
- Review and approve final artworks before release or production.
- Stay updated with latest advertising, design, branding, and real estate marketing trends.
- Participate in brainstorming sessions and pitch presentations for new business opportunities.
- Manage multiple campaigns simultaneously while maintaining quality and meeting deadlines.
Skills & Competencies
- Strong creative thinking and conceptualization skills.
- Excellent understanding of advertising design, branding, layouts, typography, and color theory.
- Expertise in:
- Adobe Photoshop
- Illustrator
- InDesign
- After Effects
- Premiere Pro
- Figma (preferred)
- Strong understanding of digital-first campaigns and social media communication.
- Ability to create premium, aspirational, and emotionally engaging brand visuals.
- Excellent presentation, communication, and leadership skills.
- Ability to work in a fast-paced agency environment and manage multiple client accounts.
- Strong attention to detail and aesthetic sensibility.
Qualifications
- Bachelor’s Degree/Diploma in Fine Arts, Applied Arts, Graphic Design, Visual Communication, or related field.
- 5+ years of experience in Advertising, Branding, Creative Agencies, or Real Estate Marketing.
- Prior experience handling real estate developer brands will be preferred.
Preferred Attributes
- Passion for branding, advertising, and visual storytelling.
- Strong understanding of consumer behavior and luxury/premium branding.
- Innovative mindset with the ability to think beyond conventional advertising.
- Ability to balance creativity with business objectives and client expectations.
- Team player with strong ownership and execution capabilities.
Why Join Another Idea?
- Opportunity to work with leading real estate brands and premium developers.
- Exposure to high-impact branding and integrated marketing campaigns.
- Creative and collaborative agency environment.
- Opportunity to work on large-scale campaigns, films, launches, and digital innovations.
- Career growth in one of India’s specialized real estate advertising agencies.
Click on Apply to know more.