Puretech Digital
Website:
puretech.com
Job details:
Role Overview
We are looking for an
Art Director with deep expertise in AI-led creative production, specifically in building
film-grade outputs using generative tools. This role goes beyond design execution – it requires
visual storytelling, prompt architecture, and system-thinking to create scalable, high-quality content across formats.
You will be responsible for
conceptualising and executing AI-powered films, static assets, and digital personas, while ensuring
visual consistency, brand alignment, and production efficiency.
Key Responsibilities
- AI Film Creation & Visual Storytelling
- Conceptualise and execute AI-driven films using tools like Runway ML, Kling, Google AI Studio, and Higgsfield
- Translate scripts and ideas into cinematic visual outputs using generative pipelines
- Ensure strong narrative flow, shot design, transitions, and emotional tonality
- Generative Design & Static Content
- Create high-quality static assets using tools like Midjourney, Magnific AI, and Adobe Firefly
- Maintain design systems and visual consistency across campaigns
- Master Prompt Architecture
- Build and maintain advanced prompt frameworks for:
- Cross-platform consistency (Video vs Static vs Motion)
- Style preservation (lighting, textures, character fidelity)
- Develop reusable prompt libraries to scale production output without compromising quality
- AI Influencer / Digital Persona Development
- Lead the visual development of AI-generated personas and brand ambassadors
- Ensure continuity in appearance, styling, and behaviour across content formats
- Work closely with strategy and content teams to evolve persona narratives
- Audio & Voice Integration
- Integrate AI-generated audio using tools like ElevenLabs and Suno
- Align voice, sound design, and visuals for cohesive storytelling
- Workflow & Production Efficiency
- Build end-to-end AI production workflows (ideation → prompt → generation → refinement → output)
- Identify opportunities to reduce cost and turnaround time vs traditional shoots
- Stay updated with evolving AI tools and integrate them into production pipelines
Must-Have Skills
- Hands-on experience with AI tools (highlighted in yellow above)
- Strong command over visual storytelling and art direction fundamentals
- Expertise in prompt engineering for consistent outputs
- Experience with Adobe Creative Suite for post-processing and refinement
- Understanding of composition, lighting, color grading, and cinematic language
Good to Have
- Experience working on AI films, branded content, or experimental formats
- Exposure to AI influencer creation / virtual characters
- Basic understanding of editing, motion design, and sound layering
Experience Range
- 3–6 years in Art Direction / Visual Design
- At least 1–2 years hands-on with AI tools in production workflows
Click on Apply to know more.