Area Sales Manager (Haryana - Gurgaon Based-Only Food-FMCG Background)

AvyahCorp Private Limited

Website: avyahcorp.com
Job details:

About AvyahCorp

AvyahCorp is India’s only healthy and affordable snacking company. We are building some of the most exciting, better-for-you snack brands designed for everyday Indians—without compromising on taste, price, or accessibility. Our products are sold across General Trade, Modern Trade, and Quick Commerce, with a sharp focus on scale, distribution depth, and consistent market execution.

Role Overview

We are looking for a high-impact Area Sales Manager to build and scale AvyahCorp’s Haryana market from the ground up. This is a leadership-plus-execution role—ideal for someone who understands FMCG food distribution deeply and enjoys creating markets, teams, and systems.

Key Responsibilities: Market & Distribution Building

• Build AvyahCorp’s presence across Haryana, acorss key cities
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• Appoint, onboard, and manage a strong network of distributors
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• Drive numeric and weighted distribution with consistent market placement
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• Open top outlets, premium stores, and high-potential accounts

Sales & Business Growth

• Achieve primary and secondary sales targets across the region
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• Ensure correct pricing, schemes, and product availability in the market
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• Drive repeat orders and velocity at the outlet level

Team Building & Management

• Recruit, train, and manage a team of Sales Executives
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• Set beat plans, targets, and daily execution discipline
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• Coach the team on selling, visibility, and outlet expansion

Market Execution & Visibility

• Ensure effective POSM placement, displays, and shelf presence
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• Plan and execute product sampling with promoters
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• Participate in key trade events, local activations, and exhibitions

Inventory, Cash Flow & Operations

• Manage distributor inventory to ensure optimum stock levels
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• Drive timely collections and healthy cash flow from distributors
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• Ensure credit discipline and minimal outstanding

Reporting & Feedback

• Track sales performance, distributor health, and market coverage
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• Share competitor insights, pricing trends, and retailer feedback
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• Coordinate closely with the leadership team for strategic execution

Candidate Profile

• 5–10 years of FMCG sales experience (Food / Snacks preferred)
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• Proven experience in distributor appointment and market expansion
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• Strong understanding of the Haryana market dynamics
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• Experience in building and managing sales teams
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• Result-oriented, hands-on, and comfortable with travel
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• Excellent communication, negotiation, and execution skills

Why Join AvyahCorp?

• Opportunity to build a large FMCG company
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• High ownership, visibility, and impact on business growth
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• Fast-growing company with ambitious expansion plans
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• Freedom to execute, build teams, and shape the region

Click on Apply to know more.