Sheenlac Paints Limited
Website:
sheenlac.in
Job details:
Company Description Sheenlac Paints Limited is one of India’s leading companies in the paints and finishes sector, with a strong presence across India, the Middle East, and Sri Lanka. Established in 1962, the company has grown into one of the top five paint companies in India, offering a wide portfolio that includes decorative paints, industrial coatings, thinners, emulsions, distempers, enamels, sealers, and paint removers. Strategic joint ventures with Noroo Coatings (South Korea) and Jenson & Nicholson (I) Ltd have strengthened its reach in North, North East, and East India. Sheenlac’s growth is driven by a strong legacy and leadership committed to innovation, market expansion, and customer-centric solutions, providing a dynamic environment for sales professionals.
Role Description The Area Sales Manager is a full-time, on-site role based in Puducherry, India, responsible for driving sales growth and market penetration for Sheenlac’s product portfolio in the assigned territory. The role involves managing distributor and dealer networks, building and maintaining relationships with key trade partners, and implementing sales plans to achieve volume, value, and profitability targets. The Area Sales Manager will regularly visit markets, track competitor activities, support promotional initiatives, and ensure effective merchandising and brand visibility. This position also includes monitoring collections, preparing sales reports, forecasting demand, and collaborating with internal teams such as marketing, supply chain, and finance to support smooth business operations.
Qualifications
- Proven experience in paint, coatings, building materials, FMCG, or related industry sales, preferably in managing territories or regions.
- Strong skills in channel management, dealer/distributor relationship management, and field sales execution.
- Ability to analyze sales data, prepare reports, forecast demand, and use insights to drive performance.
- Good communication, negotiation, and presentation skills, with the ability to influence trade partners and internal stakeholders.
- Results-oriented mindset with strong planning, time management, and problem-solving capabilities.
- Comfort with on-site field work, frequent market visits, and travel within the assigned territory.
- Bachelor’s degree in Business, Marketing, Commerce, or a related discipline; an MBA or equivalent postgraduate qualification is an advantage.
- Knowledge of the local market in and around Puducherry and proficiency in relevant regional languages is beneficial.
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