Reliance Retail
Website:
relianceretail.com
Job details:
Company Description Reliance Consumer Products Limited (RCPL) is focused on building purpose-driven brands and aims to become India’s largest and most valued consumer brands organization. The company delivers affordable and accessible products that bring delight to households across the country, with brands such as Campa in Beverages, Independence in Staples, and Maliban in Foods. RCPL combines deep local insights with global aspirations to redefine the consumer experience in FMCG. Team members work in an entrepreneurial, ownership-driven culture that encourages calculated risk-taking, innovation, and direct impact. RCPL offers high visibility roles, close interaction with leadership, and rapid career growth through both vertical advancement and cross-functional opportunities.
Role Description This is a full-time, on-site Area Sales Manager role based in Mumbai. The Area Sales Manager will be responsible for achieving sales and distribution targets across assigned territories, channels, and key accounts. The role includes managing and developing distributors and sales teams, driving market coverage, and ensuring product availability and visibility in line with brand guidelines. The individual will analyze sales data, track performance against plans, and implement corrective actions to maximize revenue and market share. Day-to-day activities involve regular market visits, retailer and distributor engagement, execution of trade promotions, and coordination with marketing, supply chain, and finance teams to ensure seamless operations. The Area Sales Manager will also support new product launches, gather market and competitor insights, and prepare periodic sales forecasts and reports for leadership review.
Qualifications
- Proven experience in area or territory sales management within FMCG or consumer products, with a strong track record of meeting or exceeding sales and distribution targets.
- Hands-on expertise in channel management, distributor handling, and retail execution, including route planning, outlet coverage, and in-store visibility initiatives.
- Strong analytical and reporting skills, including proficiency with sales data analysis, forecasting, and performance tracking tools or spreadsheets.
- Excellent communication, negotiation, and relationship-building abilities to engage distributors, retailers, internal stakeholders, and cross-functional teams.
- Demonstrated capability in team leadership and people development, including managing front-line sales representatives and driving high-performance culture.
- Ability to work in a fast-paced, entrepreneurial environment with high levels of accountability, ownership, and problem-solving orientation.
- Good understanding of FMCG market dynamics, trade concepts, and competitive landscape in India; prior experience in urban and semi-urban markets is an advantage.
- Bachelor’s degree in Business, Marketing, or a related field; an MBA or equivalent post-graduate qualification is preferred but not mandatory.
- Willingness to travel extensively within the assigned area and flexibility to work in line with market and business requirements.
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