Website:
royaltechhardware.com
Job details:
Company Description Royaltech Locks & Hardware, founded in 1988, is one of India’s most trusted names in locks and hardware, providing security solutions for homes, offices, and institutions for over 35 years. The company offers a wide range of products, including door locks, padlocks, furniture locks, and digital locks, all manufactured under strict quality standards and backed by a 5-year warranty against manufacturing defects. With a strong pan-India distribution and dealer network, Royaltech supports channel partners through marketing, training, and growth programs. Guided by a vision to be India’s most reliable lock brand, Royaltech focuses on affordable, premium products and a customer-first approach that emphasizes safety, reliability, and long-term partnerships.
Role Description The Area Sales Executive is a full-time, on-site role based in Guwahati, responsible for driving sales growth and expanding the market presence of Royaltech Locks & Hardware in the assigned territory. Day-to-day tasks include managing relationships with distributors, dealers, and retailers; identifying new business opportunities; and executing channel partner programs to increase product penetration. The role involves regular market visits, product demonstrations, and follow-ups to achieve sales targets and ensure strong visibility of Royaltech products. The Area Sales Executive will also gather market intelligence, monitor competitor activities, and coordinate with internal teams to support promotions, resolve customer issues, and optimize supply and inventory levels.
Qualifications
- Strong sales and business development skills, including territory management, channel sales, and target achievement.
- Relationship-building and communication skills to manage distributors, dealers, retailers, and end customers effectively.
- Basic skills in data analysis, reporting, and use of CRM or sales tracking tools for planning and performance monitoring.
- Knowledge of the hardware, building materials, or consumer durables industry is highly beneficial.
- Ability to conduct product presentations, trade visits, and field activities with a professional and customer-focused approach.
- Minimum of a diploma or bachelor’s degree in business, marketing, or a related field preferred.
- Proficiency in local language(s) and good command of English for coordination with headquarters and partners.
- Willingness to travel extensively within the Guwahati region and nearby markets, with a valid mode of transportation being an advantage.
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