Area Sales Executive

Cholayil Private Limited

Website: cholayil.com
Job details:

Job Title: Area Sales Executive (ASE) – Mumbai

Experience: 8–12 Years (Minimum 2–3 Years as Area Sales Executive)

Location: Mumbai

Industry: FMCG – Personal Care (Up to 30% exposure in Food Industry acceptable)

Role Objective

To drive primary and secondary sales, expand market penetration, and strengthen distribution across the Mumbai market while ensuring achievement of business targets and brand visibility.

Key Responsibilities

• Achieve monthly, quarterly, and annual sales targets for the assigned geography.
• Manage and develop distributors to ensure effective coverage and stock availability.
• Drive secondary sales and retail expansion across GT channels.
• Implement trade schemes, promotions, and visibility initiatives effectively.
• Monitor competitor activities and market trends in Mumbai.
• Lead and mentor a team of Sales Officers / Territory Sales In-charges.
• Ensure timely collections and control outstanding payments.
• Track KPIs such as productivity, numeric distribution, weighted distribution, and range selling.

Key Requirements

• 8–12 years of total sales experience in FMCG.
• Minimum 2–3 years of experience as Area Sales Executive.
• Strong exposure to Personal Care category (Food industry exposure up to 30% acceptable).
• Must have handled Delhi market extensively and possess strong distributor network knowledge.
• Proven track record of achieving sales targets and team management.
• Strong negotiation, analytical, and leadership skills.

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