Website:
awl.in
Job details:
Company Description AWL Agri Business Ltd. (formerly Adani Wilmar Limited) is one of India’s largest Food & FMCG companies, offering a wide range of essential kitchen staples such as edible oils, wheat flour, rice, pulses, and sugar. Its flagship brand, Fortune, is trusted by over 123 million households, reaching one in three families across the country. With 24 manufacturing facilities in 11 states, including India’s largest single-location refinery in Mundra, AWL maintains strong production and distribution capabilities. The company’s extensive supply chain includes 97 stock points, more than 10,000 distributors and sub-distributors, and a retail network of 2.1 million outlets, ensuring deep presence in both urban and rural markets. AWL also serves HoReCa and institutional segments, exports specialized castor oil products globally, and continues to expand into Home & Personal Care categories such as soaps, handwashes, and multipurpose cleaners.
Role Description This is a full-time, on-site Area Sales Executive role based in Prayagraj. The Area Sales Executive will manage and grow sales within the assigned territory by developing strong relationships with distributors, sub-distributors, and key retail partners. Responsibilities include achieving sales targets, planning and executing market activation and promotional activities, monitoring stock levels and product visibility, and ensuring adherence to company pricing and credit policies. The role involves regular market visits to track competitor activity, gather consumer and trade insights, and support the onboarding and training of new channel partners. The Area Sales Executive will collaborate closely with regional sales, marketing, and supply chain teams to improve distribution efficiency and drive sustainable volume and value growth.
Qualifications
- Proven experience in FMCG or food product sales, preferably in territory or area sales management.
- Strong relationship-building and negotiation skills for working with distributors, retailers, and institutional customers.
- Ability to analyze sales data, track performance metrics, and implement corrective action plans.
- Good communication and interpersonal skills, with the ability to work effectively with cross-functional teams.
- Comfort with fieldwork and frequent market visits within Prayagraj and surrounding areas.
- Basic proficiency in MS Excel and other sales reporting tools for managing daily and monthly reports.
- Knowledge of local market dynamics and trade channels in Uttar Pradesh is an advantage.
- Bachelor’s degree in Business, Marketing, Commerce, or a related field; relevant diplomas or certifications in sales are a plus.
- Self-motivated, target-driven mindset with high integrity and commitment to ethical business practices.
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