SHUKRA PHARMACEUTICALS LTD
Website:
shukrapharmaceuticals.com
Job details:
Job Title: Area Manager – Diabetes Technologies
Diabetes Care Engagement Partner / State Diabetes Business Lead
Location: Pan India
ROLE OBJECTIVE
To develop and expand Shukra Pharmaceuticals’ Diabetes Technologies business across the assigned territory or state through strong clinical engagement, KOL development, institutional partnerships, patient-support initiatives and effective trade execution.
The role will focus on improving the adoption of advanced diabetes-care solutions, including Continuous Glucose Monitoring Systems (CGMS), Insulin Delivery Device Technologies and Integrated Diabetes Management Programmes across private, institutional and government healthcare channels.
KEY RESPONSIBILITIES
- Develop and implement territory- or state-specific sales and market-development strategies.
- Promote CGMS, insulin-related technologies, GLP-1 products and diabetes patient-support solutions.
- Build strong relationships with endocrinologists, diabetologists, physicians and other diabetes-care specialists.
- Establish and maintain meaningful engagement with leading KOLs across the assigned state.
- Generate prescriptions, product adoption, patient referrals and institutional business opportunities.
- Conduct regular HCP calls, scientific discussions, product presentations and demonstrations.
- Plan and organise Round Table Meetings, CMEs, advisory-board meetings, workshops and clinical-awareness programmes.
- Coordinate diabetes-screening camps, patient-education initiatives and structured patient-support programmes.
- Develop B2B partnerships with hospitals, diabetes clinics, diagnostic centres, pharmacies and corporate healthcare organisations.
- Expand coverage across government hospitals, medical colleges, institutional accounts and public-sector healthcare facilities.
- Build and strengthen distributor, stockist, pharmacy and trade-channel networks.
- Ensure adequate product availability, inventory management and secondary-sales movement.
- Monitor competitor activities, market trends, pricing, prescription behaviour and emerging technologies.
- Maintain accurate doctor databases, KOL mapping, sales reports, call records and market intelligence.
- Achieve defined monthly, quarterly and annual sales, prescription, coverage and business-development objectives.
- Coordinate with the medical, marketing, commercial and patient-support teams for effective programme execution.
ADDITIONAL RESPONSIBILITIES — STATE DIABETES BUSINESS LEAD
- Lead and develop the Diabetes Care Engagement Partners operating within the assigned state.
- Prepare territory-wise sales plans, doctor-coverage strategies and institutional-business plans.
- Conduct joint fieldwork, coaching, product training and regular performance reviews.
- Drive consistent implementation of the Diabetes Division’s sales and marketing strategy.
- Monitor primary and secondary sales, collections, stock availability and distributor performance.
- Develop state-level KOL networks and strategic relationships with major institutions.
- Review territory productivity and implement corrective action plans wherever required.
- Ensure achievement of state-level sales, coverage, patient-support and institutional-business targets.
- Maintain compliance with company policies, reporting requirements and ethical promotional practices.
EXPERIENCE REQUIREMENTS
- Minimum 10 years of overall experience in pharmaceutical, medical-device or healthcare sales.
- At least 5 years of direct experience in the diabetes segment.
- Preference will be given to candidates with experience in a reputed insulin, diabetes, CGMS or GLP-1 organisation.
- Strong relationships with endocrinologists, diabetologists, physicians and KOLs within the assigned territory or state.
- Demonstrated experience in prescription generation, institutional sales, B2B business, government hospitals and trade management.
- Proven capability in organising RTMs, CMEs, scientific programmes and patient-support activities.
- Previous team-management experience is mandatory for the State Diabetes Business Lead position.
EDUCATIONAL QUALIFICATION
- Graduate degree in Science, Pharmacy, Life Sciences, Business Administration or a related discipline.
- A postgraduate qualification in Marketing, Healthcare Management or Business Administration will be an advantage.
PREFERRED CAPABILITIES
- Strong understanding of diabetes management, insulin therapy, CGMS and GLP-1 product categories.
- Excellent clinical communication, scientific presentation and HCP-engagement abilities.
- Strong sales, negotiation, territory planning and business-development capabilities.
- Proven KOL, institutional and stakeholder-management skills.
- Experience covering private hospitals, government institutions and trade channels.
- Ability to analyse market potential and convert opportunities into sustainable business.
- Strong leadership, coaching, reporting and problem-solving capabilities.
- Willingness to travel extensively within the assigned territory or state.
KEY PERFORMANCE INDICATORS
- Sales and business-target achievement
- Prescription generation and HCP activation
- CGMS and diabetes-product adoption
- KOL development and engagement
- Government and private hospital coverage
- Institutional and B2B business development
- Distributor and trade-network expansion
- RTM, CME and patient-support programme execution
- Team productivity and territory performance
- Reporting quality, stock management and collections
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