Marketing Manager

Job Title: Marketing Manager /Marketing Generalist

Location: Denver

Reports To: VP of Marketing/Head of Marketing

Position Overview: We are seeking a talented and versatile Marketing Manager/Generalist to play a critical role in our content creation and event marketing efforts. This role is ideal for a creative and organized individual with a passion for storytelling and a knack for orchestrating memorable large-scale events. If you're both strategic and hands-on, with a flair for engaging content and seamless event execution, we want you on our team!

Key Responsibilities:

Content Creation and Writing:

• Develop high-quality, engaging content across various mediums, including blogs, social media, email campaigns, and marketing collateral.
• Create messaging that aligns with the brand's voice and resonates with target audiences.
• Collaborate with internal teams to gather insights and craft compelling narratives that drive engagement and conversions.

Event Planning and Management:

• Plan, coordinate, and execute large-scale events, including conferences, trade shows, product launches, and community gatherings.
• Handle all aspects of event logistics, from venue selection and vendor coordination to on-site management.
• Develop pre- and post-event marketing campaigns to maximize attendance and ROI.

Manage Website and Social Media:

• Manage and update website content regularly
• Optimize site for SEO and user experience (UX)
• Coordinate with developers/designers for technical updates and improvements
• Monitor website analytics and recommend actionable insights

Social Media Strategy and Execution:

• Develop and schedule engaging content across platforms (e.g. LinkedIn, Facebook, Instagram, X/Twitter)
• Monitor trends and adapt strategy for maximum relevance and reach
• Respond to comments/messages and build community engagement
• Launch paid campaigns and report on performance metrics

Qualifications:

• Proven experience in content writing and event management.
• 5+ years of marketing experience, preferably in a generalist or similar role.
• Exceptional writing, editing, and storytelling skills.