App Store Optimization Operations

Key responsibilities: 1. Develop and execute ASO strategies to improve app rankings and visibility across the App Store & Play Store 2. Conduct keyword research, competitor analysis, and A/B testing for metadata, screenshots, icons, and videos 3. Optimize Custom Product Pages (CPP) and leverage in-app events, promotional content, and feature requests 4. Collaborate with designers and content writers to create compelling app store assets 5. Communicate directly with clients, provide updates, and ensure alignment with their ASO goals 6. Analyze app performance metrics, conversion rates, and retention data to refine strategies 7. Stay updated with the latest ASO trends, algorithm changes, and industry best practices 8. Coordinate with the marketing team for paid user acquisition and app reputation management

AppVersal is one of the leading app marketing companies in the world, with clients from all across the globe. We help app developers market their apps to increase sales and reach new users. We have over 5 million downloads.