Demand Nexus
Website:
demandnexus.io
Job details:
Company Description Demand Nexus is a data-driven, tech-powered marketing partner that helps B2B technology brands connect with their ideal customers and achieve measurable business growth. The company specializes in reaching enterprise IT and business decision-makers worldwide through targeted engagement and qualified lead generation. Demand Nexus leverages award-winning digital properties such as Aitechtrend.com, Martechtrend.com, Fintechfilter.com, Hrtechtrend.com, and Devtechtrend.com to deliver high-quality, custom content to niche audiences. Through multi-channel marketing, dynamic events, and thought leadership programs, the organization enhances brand visibility and builds meaningful relationships between tech brands and their target markets. Demand Nexus offers strategic, global solutions for B2B tech companies seeking greater recognition and demand generation.
Role Description The Appointment Generation Executive is a full-time, on-site role based in the Pune Division. In this position, the executive is responsible for identifying and qualifying prospects for B2B technology clients, conducting outbound calls, emails, and social outreach to schedule appointments with decision-makers. The role involves researching target accounts, understanding client offerings, and crafting clear, compelling messages that drive interest and meeting confirmations. The executive maintains accurate records in CRM tools, follows structured follow-up cadences, and collaborates closely with sales and marketing teams to align outreach with ongoing campaigns. Daily responsibilities also include meeting productivity targets, reporting on lead and appointment status, and continuously refining outreach approaches based on feedback and performance data.
Qualifications
- Strong communication and interpersonal skills, including clear verbal and written communication and active listening abilities.
- Proficiency in outbound prospecting methods such as cold calling, email outreach, and social media engagement for appointment setting.
- Experience using CRM or sales engagement tools to manage leads, update records, and track appointment pipelines.
- Ability to research target accounts and contacts, understand B2B tech offerings, and tailor messaging to senior IT and business leaders.
- Goal-oriented mindset with the ability to work to daily and weekly targets, manage time effectively, and handle high-volume outreach.
- Comfort working in a fast-paced, on-site environment in the Pune Division and collaborating with sales and marketing teams.
- Prior experience in inside sales, lead generation, telemarketing, or appointment setting is preferred, especially in B2B or technology sectors.
- Basic understanding of digital marketing and B2B demand generation concepts is an advantage.
- Minimum educational qualification: bachelor’s degree or equivalent experience in business, marketing, communications, or a related field.
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