Moon Technolabs
Website:
moontechnolabs.com
Job details:
Senior App Store Optimization Specialist
Exp: 4+ Year
Location: Ahmedabad
Job Description:
Primary Responsibilities:
- Plan and execute end-to-end ASO strategy for iOS and Android apps
- Optimize app titles, subtitles, descriptions, keywords, and creatives (icons, screenshots, preview videos) to improve visibility and conversion
- Conduct regular keyword research, competitor analysis, and market trend analysis
- Monitor app store rankings, ratings, and reviews - and take action accordingly
- Collaborate with design and content teams to create high-performing store creatives
- Run A/B tests on store listings to improve install rates
- Track and report ASO performance metrics and present insights to stakeholders
- Stay updated with App Store and Google Play algorithm changes and best practices
Technical Requirements:
Sensor Tower / AppFollow / AppTweak / MobileAction
App Store Connect
Google Play Console
Google Analytics / Firebase
Adjust / AppsFlyer (attribution tools)
Excel / Google Sheets for reporting
iOS (App Store)
Android (Google Play)
- Additional Technical Skills:
Basic understanding of paid UA (User Acquisition) to align organic and paid strategy
Knowledge of localization and global ASO strategies
📩 𝗔𝗽𝗽𝗹𝘆 𝗮𝘁: krishna@moontechnolabs.com
Click on Apply to know more.