Website:
uptye.com
Job details:
Overview:
We are looking for a smart and proactive candidate who can support app growth, user retention, content analysis, and app marketing activities. The role is suitable for candidates with experience in any one or more of these areas: app user retention, app content analysis, app engagement, campaign support, or app marketing.
The candidate should understand how mobile apps work, how users interact with app content, and how to improve engagement through content, communication, and marketing activities.
Key Responsibilities:
- Track and analyse app user behaviour, engagement, retention, and drop-off patterns.
- Support user retention activities through notifications, campaigns, content improvements, and engagement strategies.
- Review and analyse app content to ensure quality, relevance, accuracy, and user appeal.
- Coordinate with product, content, and marketing teams to improve the overall app experience.
- Support app marketing activities, including campaign planning, user acquisition, social media coordination, and promotional activities.
- Monitor campaign performance and suggest improvements based on user response and data.
- Identify trends, user preferences, and content gaps to improve app engagement.
- Prepare basic reports on app performance, user engagement, content performance, and marketing results.
Required Skills:
- Experience in app user retention, app marketing, content analysis, or app growth operations.
- Basic understanding of mobile app user behaviour and engagement metrics.
- Ability to analyse content, campaigns, and user data.
- Good communication and coordination skills.
- Comfortable working with tools such as Google Analytics, Firebase, CRM tools, marketing dashboards, or similar platforms.
Click on Apply to know more.