Paid Media Specialist (Remote)

At APJ Digital, we specialize in data-driven marketing solutions that help businesses grow efficiently and sustainably. Our team thrives on creativity, collaboration, and delivering measurable results. We are seeking a Paid Media Specialist who is passionate about digital advertising and eager to optimize campaigns across multiple platforms. Role Overview : As a Paid Media Specialist, you will be responsible for planning, executing, and optimizing paid media campaigns across platforms such as Google Ads, Meta Ads, and others. You will work closely with cross-functional teams to drive results and support client success. Key Responsibilities : Develop and manage paid media campaigns across Google Ads, Meta Ads, and other digital platforms Conduct keyword research, audience segmentation, and ad creative testing Optimize campaigns to achieve key performance indicators (CPA, ROAS, CTR) Analyze campaign data and generate actionable insights and reports Collaborate with creative, content, and analytics teams to ensure alignment and consistency Stay current with industry trends, platform updates, and best practices

At APJ Digital, we specialize in data-driven marketing solutions that help businesses grow efficiently and sustainably. Our team thrives on creativity, collaboration, and delivering measurable results.