Manager, Account-Based Marketing (ABM) & Marketing Operations

Ansira

Experience: 4+ yrs
Location: United States
Job type: Full-time

Required skills

Demandbase
Salesforce
Marketing Automation

About the role

We’re looking for a hands-on, data-driven marketer to support and execute our Account-Based Marketing (ABM) strategy while strengthening the systems and processes that power our demand engine.

This role sits at the intersection of marketing, sales, and technology — helping to drive targeted account engagement, improve lead quality, and ensure our marketing technology stack is operating effectively.

You’ll play a key role in executing ABM programs, managing lead flow, and optimizing how we generate and convert demand.

What You’ll Do

ABM Execution & Campaign Management

Support execution of ABM programs using Demandbase

Help manage target account lists, segmentation, and campaign deployment

Partner with Marketing and Sales to activate campaigns across key accounts

Track and report on account engagement and campaign performance

Marketing Operations & Systems Support

Support day-to-day management of marketing systems, including:

Salesforce

Demandbase

Marketing automation platforms

Help maintain data quality, campaign tracking, and reporting accuracy

Assist in improving lead routing, scoring, and lifecycle processes

Lead Management & Funnel Optimization

Support lead generation and nurturing efforts across channels

Ensure leads are properly captured, routed, and followed up on

Partner with Sales to improve lead handoff and conversion

Affiliate & Channel Coordination

Support integration of affiliate/partner-driven leads into marketing workflows

Help ensure consistency in tracking and performance measurement

Team Support

Manage and support a Colombia-based team member

Help build repeatable processes and improve operational efficiency

What You Bring

4–7+ years of experience in B2B marketing, with exposure to ABM and/or marketing operations

Hands-on experience with Demandbase or similar ABM tools

Working knowledge of Salesforce and marketing automation platforms

Strong attention to detail and comfort working with data and systems

Ability to execute campaigns and manage multiple priorities

Collaborative mindset and ability to work cross-functionally with Sales and Marketing

***Potential for strategic thinking capabilities

What Success Looks Like

ABM campaigns executed effectively and on time

Improved lead flow, routing, and data accuracy

Increased engagement within target accounts

Strong coordination between Marketing and Sales

Reliable reporting and visibility into performance

About Ansira

Orchestrates brand-to-local marketing through proprietary technology and services.

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