Annalect, Omnicom Media Group India Private Limited

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Programmatic - Lead

Min Experience

5 years

Location

Bangalore, Karnataka, India

JobType

full-time

About the job

Info This job is sourced from a job board

About the role

Overview:
Location: Chennai, Coimbatore, Bangalore, Hyderabad
 
Experience: 5-8 years
 
Skills: DV360, TTD, Amazon DSP - end to end campaign knowledge, deals, RTB. 
 
About us:
 

Omnicom Global Solutions (OGS) has been established as a transformation hub, a GCC within the Omnicom ecosystem designed to deliver scalable, customized, and contextualized solutions that meet the evolving needs of our Practice Areas within Omnicom. Guided by the principles of Knowledge, Innovation, and Transformation, the core strength of OGS lies in its ability to leverage the collective expertise and resources within Omnicom, enhancing its capacity to innovate, collaborate, and lead in the industry.

 

At OGS, our focus is on creating value for the Practice Areas within Omnicom. By working as partners and embedding within their ecosystem, we ensure our solutions are not only effective, but also truly aligned with their vision.

With this step forward, we are progressing with Annalect India’s established 12–year legacy, built on a strong foundation of innovation, collaboration, and excellence.

With over 4300+ talented professionals in India, we are proud to be a diverse, inclusive, and collaborative community that thrives on innovation and excellence. Our teams work with some of the world’s most iconic brands, helping them move faster and achieve more—everywhere. We are growing rapidly and looking for passionate individuals to be part of this journey. Let us build this, together!

 

Responsibilities:
  • Successfully managing the day-to-day performance of campaigns on DV360, TTD/Amazon DSP.
  • Deal Management and troubleshooting expert, who can set up & investigate inventory sources like private, preferred & other deals in different DSP - Amazon, TTD & DV360.
  • Deal monitoring and reporting in SSP along with Deal Hygiene and Health checks
  • Supply Path Optimization (SPO) regarding clearing price, volume, and technology (DSP/SSP integration)
  • Able to ideate successful audience segmentation aimed at reaching a client goal.
  • Able to execute optimizations aimed at exceeding KPIs; Set campaign "strategies", e.g., targeting, bidding, platforms, data usage, ideas, and downstream client funnel optimization.
  • Able to make compelling arguments based on data and results for more client data access.
  • Working with the agency team to develop best-in-class solutions based on available tech.
  • Communicates day-to-day format, screen, and inventory performance to clients and agencies as needed.
 
Qualifications:
  • A full-time graduate degree (Mandatory)
  • Minimum 5-8 years of experience in managing programmatic campaigns for large clients.
  • Hands-on experience using DSPs to build and optimize campaigns across various inventories for large-scale clients. Preferred experience with Google platforms.
  • General troubleshooting skills and strong attention to detail.
  • Working knowledge of digital marketing: display, video, social, and marketing analytics.
  • Proven technical and analytical aptitude, with a curiosity for testing and innovation.
  • Proficient in Excel, with demonstrated ability to organize and consolidate multiple data sources for analysis.

About the company

Independent global marketing solutions provider delivering data-driven, context-based advertising.

Skills

DV360
TTD
Amazon DSP
Google Marketing Platform