Brand Specialist

Develop and implement comprehensive brand strategies to drive brand awareness, loyalty, and growth. Develop and manage IMC marketing and branding campaigns that promote our brands. Oversee the development of brand assets, including website listings and promotional materials, ensuring consistency and adherence to brand guidelines. Conduct market research and analysis to identify consumer insights, market trends, and competitive landscape. Use this information to improve our branding strategies. Collaborate with marketing, sales, and go-to-market teams to ensure brand consistency across all channels and marketing efforts. Monitor and analyse brand performance and market trends to measure the effectiveness of marketing campaigns and adjust as necessary. Develop guidelines that instruct internal teams and external agencies on how to effectively deploy the brand strategy based on market research and insights. Provide recommendations to the marketing head on how to enhance brand image and recognition based on market research and insights.

作为标杆出海企业，安克创新致力于在全球市场塑造中国消费电子品牌，通过不断创新，将富有科技魅力的领先产品带向全球消费者，弘扬中国智造之美。安克创新现成功打造了3个年营收过15亿的出海品牌，拥有全球100多个国家与地区的7500万用户。