Director, Sales & Marketing, Established Brands

About Us 

Welcome to ANI Pharmaceuticals, where we are dedicated to improving and enhancing patients' lives through the manufacturing and distribution of high-quality pharmaceutical products. 

With a diverse portfolio of generic and branded pharmaceuticals, ANI is a trusted partner for healthcare providers, pharmacists, and patients alike.  We understand the importance of accessibility, and our products are available across a wide range of therapeutic areas, contributing to the well-being of communities globally. 

At ANI Pharmaceuticals, there are opportunities to contribute to our purpose every day. We value authenticity, knowledge, and hard work, we strive to celebrate our employees in a positive environment. Our culture empowers everyone to be successful and apply our full potential.

 

Position Summary

The Director, Sales & Marketing – Established Brands is a senior commercial leader within ANI’s Established Brands business unit, reporting to the SVP, Head of Established Brands. This role drives commercial execution across ANI’s portfolio of promoted and non-promoted established pharmaceutical products, with responsibility for sales, marketing, market development, and key customer engagement.

This is a hands-on leadership role for a commercially minded executive who can operate effectively in a lean environment while spearheading execution, developing teams, engaging customers, and partnering cross-functionally to deliver growth. The ideal candidate brings deep pharmaceutical commercial experience in emerging/growth-oriented environments and a history of translating strategy into results. 

Key Responsibilities

Commercial Leadership

• Execute the commercial strategy for ANI’s Established Brands portfolio, aligning commercial plans with business objectives and revenue targets. 
• Use market data, customer insights, and performance metrics to identify opportunities, refine tactics, and address performance gaps. 
• Develop data-driven, customer-focused marketing programs across personal and non-personal channels. 

Sales Leadership

• Lead the sales organization with a hands-on approach, including field engagement, joint sales calls, coaching, and account planning. 
• Partner with the SVP, Head of Established Brands and Field Operations to optimize call plans, incentive design, territory alignment, goal setting, and resource allocation. 
• Support execution in the field to ensure alignment, accountability, and performance. 

People Leadership & Development

• Recruit, lead, coach, and develop commercial talent to drive engagement, accountability, and performance. 
• Foster a culture of integrity, collaboration, and continuous improvement. 
• Partner with Training and Field Development to ensure the team has the capabilities and tools needed to succeed. 

Vendor and Program Management

• Oversee key commercial support programs, including patient access, credentialing, and conference/event planning. 
• Identify, manage, and optimize third-party vendors to maximize value and support business needs. 
• Lead special projects and ad hoc initiatives as assigned by the SVP, Head of Established Brands. 

Cross-Functional Collaboration

• Partner with Medical Affairs, Field Operations, Human Resources, Legal/Compliance, Regulatory, and Finance to support coordinated commercial execution. 
• Ensure all activities align with industry standards and ANI policies. 

Operational Excellence

• Monitor and report on key performance metrics, ensuring timely execution and proactive resolution of challenges. 
• Lead regional and national meetings and conduct field visits to drive alignment, motivation, and consistent results. 

Scope of Role

• National-level responsibility for commercial planning and execution across ANI’s promoted and non-promoted Established Brands portfolio. 
• Ability to work evenings and weekends as needed. 
• Overnight travel required, approximately 40–50% based on business needs. 
• Must reside near a major airport.  

Qualifications & Skills

• 15+ years of progressive pharmaceutical commercial experience, including 5–7 years in leadership roles with success in specialty sales and brand management. 
• Experience in small, emerging, or growth-stage pharmaceutical companies operating in resource-constrained environments is strongly preferred.
• Demonstrated success in commercial strategy, tactical execution, and hands-on leadership. 
• Proven ability to launch or revitalize products in competitive markets. 
• Experience selecting and managing third-party vendors to support marketing execution. 
• Experience with specialty distribution, patient access, and product launch activities.
• Strong knowledge of the U.S. healthcare market, payer access, specialty distribution, patient support services, and commercial systems such as IQVIA, Veeva, and Salesforce. 
• Strong analytical, strategic thinking, financial acumen, and project management skills. 
• Excellent communication and people skills, with the ability to influence across functions and levels. 
• Valid driver’s license and ability to travel as required.

 

The base salary range for this position is $175,000-$215,000; the exact salary depends on various factors such as experience, skills, education, location, competencies and industry-specific knowledge. In addition to base salary, this position is eligible for participation in a competitive short term and long term incentive program based on performance and company results.  

ANI Pharmaceuticals offers a variety of benefits to eligible employees, including health insurance coverage, life and disability insurance, retirement savings plans, paid leave programs, paid holidays and paid time off. Many of these benefits are subsidized or fully paid for by the company. 

Develops and manufactures generic and branded prescription pharmaceuticals.