Director of Marketing

Welcome to Americanflat

We're passionate about making home decor stylish, affordable, and accessible to everyone. Our curated selection of products is designed to help people easily transform their spaces into inviting, personalized homes. By joining us, you’ll be part of a global team that empowers customers to bring beauty and functionality into their everyday lives with high-quality products. At Americanflat, we’re dedicated to inspiring and supporting creativity in every home.

Our Culture

As a remote-first company, we thrive in a fast-paced and rapidly growing environment, driven by a diverse, globally distributed team that shapes our dynamic culture. We embrace lean principles to drive growth, efficiency, and continuous improvement. Direct communication, timely feedback, and collaboration are at the core of our success, with every team member’s input valued as integral to our shared goals. Our unity and mutual support empower us to achieve ambitious objectives, while our global perspectives and adaptability help us excel in an ever-changing landscape.

About The Role

Are you a seasoned marketing leader with a passion for building and scaling teams? Americanflat is looking for an experienced Director of Marketing to join our growing remote team. In this pivotal role, you will report directly to the CEO and lead our Content Studio while driving the development of our marketing department from the ground up. As a strategic leader, you’ll craft innovative marketing strategies, build and lead a high-performing team, and ensure our brand continues to thrive in the market.

If you’re ready to take the reins in shaping the future of a growing brand, this opportunity is designed for you!

Responsibilities

• Oversee the Content Studio Manager, ensuring alignment with broader marketing goals and content strategies
• Manage relationships with external partners, including overseeing the PR agency to ensure alignment with overall marketing and brand strategy
• Develop and drive quarterly OKRs, setting strategic goals for the department aligned with company objectives, and ensuring measurable outcomes are achieved
• Elevate existing branding and marketing strategies through insightful analysis and enhancements
• Lead all marketing and content strategy efforts across all sales and social channels of Americanflat
• Grow social media presence by creating engaging content and optimizing strategies for platforms like Instagram, TikTok, and YouTube to drive audience growth and engagement
• Lead and build a robust marketing team covering influencer marketing, SEO, paid advertising, brand marketing, short-form content, and social media
• Develop and review monthly, quarterly, and yearly budgets, ensuring optimal resource allocation
• Conduct thorough market research and implement strategic shifts based on findings
• Stay at the forefront of marketing trends, consistently adapting to the fast-paced landscape
• Set and drive daily, weekly, monthly, and yearly targets, implementing incentives for achievement
• Supervise marketing events and launches, leveraging these opportunities for networking
• Play a key role in the selection, training, and onboarding of new Marketing Department members
  
  

Requirements

• Bachelor’s degree in Marketing, Branding, Public Relations, or a related field (Master’s degree preferred)
• Extensive high-level marketing experience, preferably with consumer brands
• Expertise in paid advertising across Facebook, Instagram, TikTok, and Google, with a strong track record of managing agencies
• Proven success in scaling social media presence, particularly on Instagram, TikTok, and YouTube
• Creative thinker with a knack for developing innovative, out-of-the-box marketing strategies
• Experience in building and expanding influencer and affiliate programs
• Strong versatility in both brand marketing and performance-driven strategies.
• Proficiency in SEO, digital marketing tools, and relevant software
• Strategic leadership skills with the ability to make data-driven decisions
• Willingness and availability to travel for in-person meetups, typically on a quarterly basis
  
  

What We’re Looking For In You

• Commitment to continuous improvement: within your department, driving efficiency and fostering a strong lean culture
• Adaptable & Resourceful: Navigate change and prioritize effectively
• Multitasker: Balance multiple tasks and priorities
• Creative & Curious: Always seeking new, innovative solutions
• People-Oriented: Friendly, diplomatic, and eager to collaborate
• Problem-Solver: Identify challenges and create actionable solutions
• Proactive & Independent: Self-motivated and results-driven
  
  

Why Join Us? Perks & Benefits

• Health Coverage: Comprehensive health, dental, and vision plans.
• 401(k) Match Retirement Plan
• Paid Time Off (PTO): We prioritize your well-being with a generous PTO package designed to support a healthy work-life balance. Our comprehensive PTO includes:
• Vacation Days: Time off for you to relax and recharge
• Wellness Days: Dedicated days to focus on self-care and mental health
• Parental Leave: Time to spend with your new child, whether through birth or adoption
• Bereavement Leave: Paid time off to grieve and manage personal loss
• U.S. Holidays: Observance of all major U.S. holidays
• Floating Holidays (for international contractors): Flexible paid time off that can be used for any personal or cultural observance
• Work From Anywhere: Enjoy the flexibility of a remote-first environment.
• Collaborative Global Team: Work alongside a diverse group of talented professionals from around the world.
• Culture of Growth & Innovation: Thrive in a dynamic, fast-paced culture that encourages creativity and development.
• Purpose-Driven Mission: Contribute to making stylish home decor accessible to everyone.
• Learning and Development Opportunities: Enhance your skills with continuous learning and professional growth initiatives.
  

Be part of a team that inspires beautiful spaces!

Americanflat is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive and welcoming environment for all employees. We encourage candidates from all backgrounds to apply. The final salary offer may vary based on several factors, including the candidate's specific geographical location and compliance with local salary standards and regulations.

Americanflat is a remote-first company that is passionate about making home decor stylish, affordable, and accessible to everyone. They have a diverse, globally distributed team that shapes their dynamic culture and embrace lean principles to drive growth, efficiency, and continuous improvement.