Marketing Analyst - International Lending Strategy and Activation

A thriving lending business is core to the success of American Express and achieving its growth aspirations. The International Lending COE Team supports this mission by partnering with market teams to develop and optimize borrowing options for cardmembers (e.g. credit cards, structured payment plans, lending payment constructs) and engagement tactics (e.g. promotional pricing campaigns, spend stimulation programs, portfolio migrations) to capture a greater share of consumer and SBS borrowing activity. The Strategy & Activation team within the International Lending COE aims to build the model to reward our best customers and unlock future customers with relevant offers and marketing treatments by creating differentiated marketing experiences for our lending products through critical targeting, analytics and planning capabilities. Ultimately, this will enable us to make optimal investment decisions and deliver more efficient campaigns with better outcomes. The successful candidate for this role must be customer-oriented, have a marketing driven mindset, and be able to effectively collaborate and influence stakeholders across markets. Key Responsibilities: Work across lend teams and markets to develop a thorough understanding of our lend products and treatments, identify best practices and lead a Lending community to learn from one another Partner to deliver new customer personas and segmentation, improving performance metrics and profitability for customers that borrow Own the Lending Test & Learn program, to improve campaign performance Partner with colleagues in Finance and Business Analytics to design and align optimal investment model for marketing activities Partner to enable tagging/tracking (eg- Adobe) in our payment journeys and ensure best marketing measurement strategies are monitored Extract insights to support markets with go to market campaign support including innovating on strategies and opportunities to drive accelerated lending revenue growth Identify and improve our digital tools so marketers can deliver campaigns faster and more effectively

At American Express, you'll be recognized for your contributions, leadership, and impact—every colleague has the opportunity to share in the company's success. Together, we'll win as a team, striving to uphold our company values and powerful backing promise to provide the world's best customer experience every day. And we'll do it with the utmost integrity, and in an environment where everyone is seen, heard and feels like they belong.