Analyst - Data Science, Customer Marketing Analytics

Work Location Options:Hybrid You Lead the Way. We've Got Your Back. With the right backing, people and businesses have the power to progress in incredible ways. When you join Team Amex, you become part of a global and diverse community of colleagues with an unwavering commitment to back our customers, communities and each other. Here, you'll learn and grow as we help you create a career journey that's unique and meaningful to you with benefits, programs, and flexibility that support you personally and professionally. At American Express, you'll be recognized for your contributions, leadership, and impact—every colleague has the opportunity to share in the company's success. Together, we'll win as a team, striving to uphold our company values and powerful backing promise to provide the world's best customer experience every day. And we'll do it with the utmost integrity, and in an environment where everyone is seen, heard and feels like they belong. Join Team Amex and let's lead the way together. The AIM (Analytics, Investment & Marketing Enablement) team – a part of GCS Marketing– is the analytical engine that enables Global Commercial business portfolio of American Express. Accelerating growth momentum, increasing profitability, and powering up our value proposition are key objectives for this organization. It is the analytical engine that powers profitable business growth through consultative and innovative solutions across. The team enables GCS Marketing business by providing actionable insights to drive business strategy and growth. Incumbent in this role would work very closely with Marketing organization in Marketing space to provide meaningful analytics and actionable insights that help in creating growth strategies. The Analyst would perform analysis to guide strategic decision, regular campaign measurements, ROI analysis and enable the business by delivering key insights. How will you make an impact in this role? The roles and responsibilities of the position would include but not be limited to: Develop analytical solutions for GCS Customer Marketing by gathering requirements from stakeholders, performing data analysis, tracking performance. Accurate, timely and efficient delivery of monthly results reporting for strategic initiatives like Offer personalization, Orchestra Support and enable the business partners with campaign measurements, ROI analysis and actionable data driven insights for acquisition strategy in GCS Keen on exploration and analysis of data from various data sources, translate the same to excellent visual case studies. Quick learner quick to understand the business and support pilot projects amidst ambiguity Collaborate with functional leaders, business partners and senior leaders to assess business needs, evaluate project feasibility, ensure data integrity, and provide actionable recommendations in times of constant change Build a solid relationship/partnership with Marketing Stakeholders, drive projects end to end with full accountability and growth mindset Minimum Qualifications Knowledge of Hive, Python, PySpark, SQL encompassing data manipulation and statistical modeling/data-mining techniques Strong analytical aptitude and technical skills Project Management skills Excellent verbal, written, and interpersonal communications skills with an ability to formulate and communicate results & methodologies in a clear and compelling way A demonstrated ability to work in high-pressure situations with minimal errors An optimistic and growth mind-set with a tremendous will to win Should be able to function with minimum supervision with high sense of ownership Strong technical and problem-solving skills Strong communication and interpersonal skills Ability to analyze large amounts of data and create innovative solutions Ability to work effectively in a team environment Ability to learn quickly and work independently with complex, unstructured initiatives Ability to challenge the status quo and drive innovation Preferred Qualification Degree in a quantitative field preferred – e.g. B. Tech; BSc/MSc Statistics, Bachelors/master's in economics Experience in marketing analytics and campaign measurement preferred; relevant industry experience preferred 1+ years of relevant experience with strong knowledge of skills like Python, SQL & Advanced Excel required; R also good to have. Good knowledge of statistical techniques like hypothesis testing, regression, XGBoost, KNN, t-test, chi-square test

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