About the role
With a focus on digitization, innovation, and analytics, the Enterprise Digital and Data Solutions (EDDS) team creates central, scalable platforms and customer experiences to help markets across all of these priorities. Charter is to drive scale for the business and accelerate innovation for both immediate impact as well as long-term transformation of our business. A unique aspect of EDDS is the integration of diverse skills across all of its remit. EDDS has a very broad range of responsibilities, resulting in a broad range of initiatives around the world.
The American Express Enterprise Digital Experimentation & Analytics (EDEA) team in EDDS leads the Enterprise Product Analytics and Experimentation charter for Brand & Performance Marketing and Digital Acquisition & Membership experiences as well as Enterprise Platforms. The focus of this collaborative team is to drive growth by enabling efficiencies in paid performance channels & evolve our digital experiences with actionable insights & analytics. The team specializes in using data around digital product usage to drive improvements in the acquisition customer experience to deliver higher satisfaction and business value.
Purpose of the Role :
This role will report to the Manager of Performance and Brand Marketing Analytics team within EDEA and will be based in Gurgaon.
· Delivering Campaign/Event analysis across partnerships.
· Delivering and measuring customer experience impact through ROI framework for sponsorships portfolio.
· Identifying insights , impact and opportunities across partnerships and benefits.
· Power in-depth strategic analysis and provide analytical and decision support by mining/transforming data.
· Strong partner management ability to understand the needs and translate the business problem into analytical metrics
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