Indian Institute of Organics
Website:
indianinstituteoforganics.com
Job details:
We are seeking an experienced Amazon Ads Specialist to manage and scale advertising campaigns for the Amazon USA marketplace. The ideal candidate should have strong expertise in Amazon PPC, campaign optimization, and performance marketing within an e-commerce or product-based company.
Key Responsibilities:
- Plan, execute, and optimize Amazon advertising campaigns including Sponsored Products, Sponsored Brands, Sponsored Display, and DSP.
- Manage PPC strategy for Amazon USA marketplace to drive sales growth and improve ROAS.
- Conduct keyword research, competitor analysis, bid optimization, and budget management.
- Monitor and analyze campaign metrics such as ACOS, TACOS, CTR, CPC, and conversion rates.
- Identify growth opportunities through data analysis and performance insights.
- Coordinate with catalog and content teams to improve product listings and ad performance.
- Generate regular performance reports with actionable recommendations.
- Stay updated with Amazon advertising trends, tools, and marketplace policy changes.
Requirements:
- Minimum 3–4 years of hands-on experience in Amazon Ads/PPC for Amazon USA marketplace.
- Prior experience in an e-commerce or product-based company is mandatory.
- Strong knowledge of Amazon Seller Central, Vendor Central, and advertising console.
- Proven experience in managing and scaling high-budget campaigns.
- Proficiency in Excel, analytics, and reporting tools.
- Strong analytical, communication, and problem-solving skills.
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