Barosi
Website:
barosi.in
Job details:
About The Role
We are looking for an
Amazon Performance Marketing professional who can manage and grow our Amazon business through performance marketing, data analysis, and continuous optimisation of campaigns.
The person will be responsible for driving sales, improving advertising efficiency, and ensuring strong visibility and performance of our products on Amazon.
Key Responsibilities
- Manage and optimise Amazon PPC campaigns across Sponsored Products, Sponsored Brands, and Sponsored Display for Amazon Core and Amazon Now.
- Plan and execute campaigns based on business targets, product priorities, and budgets.
- Monitor key metrics such as ROAS, ACOS, TACOS, CTR, CPC, CVR, impressions, and sales.
- Conduct keyword research and optimise keyword targeting, bids, budgets, and search terms.
- Analyse campaign and SKU-level performance and identify opportunities for growth.
- Track competitor activity, pricing, promotions, and product visibility on Amazon.
- Work closely with the E-commerce, Content, Design, and Sales teams to improve product listings and campaign performance.
- Identify underperforming campaigns/SKUs and take corrective actions to improve ROI.
- Manage campaign budgets and ensure efficient utilisation of ad spends.
- Prepare regular performance reports and share insights, trends, and action plans with the team.
- Support new product launches on Amazon through appropriate advertising and visibility strategies.
Key Skills
- Strong understanding of Amazon Ads and Amazon Seller Central.
- Hands-on experience in PPC campaign management and optimisation.
- Strong analytical and numerical skills.
- Good understanding of e-commerce metrics and performance marketing.
- Advanced Excel/Google Sheets skills.
- Ability to interpret data and convert insights into actionable decisions.
- Strong ownership and attention to detail.
Preferred Experience
- 3–5 years of experience in Amazon performance marketing / marketplace advertising.
- Experience working with D2C, FMCG, food, beauty, or consumer brands will be an advantage.
- Candidates with hands-on experience managing significant Amazon ad budgets will be preferred.
Click on Apply to know more.
