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Job details:
Job Responsibilities:-
The AMS Specialist is responsible for managing and optimizing advertising campaigns on the Amazon platform to drive sales and increase brand visibility. This role requires a deep understanding of Amazon's advertising ecosystem, including Sponsored Products, Sponsored Brands, and Sponsored Display ads. The AMS Specialist will collaborate with internal teams or clients to develop and execute effective advertising strategies tailored to specific products and target audiences.
Responsibilities:
- Campaign Management: Create, launch, and monitor advertising campaigns on Amazon using AMS tools such as Seller Central or Amazon Advertising Console.
- Keyword Research: Conduct keyword research to identify relevant and high-converting keywords for targeting in advertising campaigns.
- Ad Copywriting: Write compelling ad copy for Sponsored Products, Sponsored Brands, and Sponsored Display ads to drive clicks and conversions.
- Bid Management: Optimize keyword bids and campaign budgets to maximize ROI and achieve advertising goals.
- Performance Analysis: Analyze campaign performance metrics such as click-through rate (CTR), conversion rate, and ACoS (Advertising Cost of Sales) to identify areas for improvement and optimization.
- Competitor Analysis: Monitor competitor advertising activity on Amazon and adjust advertising strategies accordingly to maintain a competitive edge.
- Product Optimization: Collaborate with product teams to optimize product listings for better visibility and conversion rates.
- Reporting: Generate regular reports on advertising campaign performance and present findings to internal stakeholders or clients.
- Stay Updated: Stay informed about industry trends, Amazon algorithm changes, and new advertising features to continually refine advertising strategies.
Qualification/Experience Requirements:
- Bachelor's degree
- Experience:- 3-4yrs in relevant field
- Proven experience in managing Amazon advertising campaigns, preferably in an e-commerce or digital marketing environment.
- In-depth knowledge of Amazon's advertising platform (AMS) and advertising formats (Sponsored Products, Sponsored Brands, Sponsored Display).
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Excellent communication and collaboration skills to work effectively with cross-functional teams.
- Detail-oriented with a focus on delivering results and meeting performance targets.
- Familiarity with tools like Amazon Advertising Console, Amazon Pi, Helium 10 and Excel for campaign management and analysis
CTC @ 6LPA
Location @ Greater Noida
(Working 6days a week- work from office)
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