Etail Consultants Private Limited
Website:
inetail.com
Job details:
Job Description – Amazon Ads Manager
Company: Etail Consultants Private Limited
Location: Gurugram (On-site)
About the Role
We are looking for a highly skilled and results-driven Amazon Ads Manager to develop, execute, and optimize advertising campaigns on Amazon.
This role involves managing performance marketing strategies, analyzing data, and ensuring maximum ROI on advertising spends. The ideal candidate should have a deep understanding of Amazon Advertising, strong analytical skills, and a strategic mindset to drive sales and brand growth.
Key Responsibilities
1. Amazon Advertising Strategy & Execution
• Create, manage, and optimize campaigns across:
Sponsored Products, Sponsored Brands, Sponsored Display, and Amazon DSP
• Identify growth opportunities through keyword optimization, competitor analysis, and ad placements
• Continuously A/B test creatives, bidding strategies, and targeting methods
2. Campaign Optimization & Performance Analysis
• Monitor daily ad performance and optimize bids, budgets, and targeting
• Improve key metrics:
ACoS, ROAS, CTR, CVR
• Implement negative keywords to reduce wasted spend
• Analyze performance using:
Amazon Ads Console, Brand Analytics, Helium 10, Amazon Pi
3. Budget & Bidding Strategy
• Allocate budgets efficiently across campaigns and categories
• Develop manual + automated bidding strategies
• Align ad spend with business goals and profitability
4. Keyword Research & Market Analysis
• Conduct in-depth keyword research for Amazon India
• Perform competitor analysis (pricing, trends, promotions)
• Use search term reports and market insights to refine strategy
5. Creative & Listing Optimization
• Work with design/content teams for ad creatives
• Optimize ad copies, A+ content, and storefront
• Improve conversion through better messaging
6. Reporting & Insights
• Prepare weekly/monthly performance reports
• Share actionable insights and recommendations
• Stay updated on Amazon algorithm changes and trends
Requirements
• 4+ years of hands-on experience in Amazon Ads
• Proven track record in improving ACoS, ROAS
• Experience with:
Amazon Advertising Console, Seller/Vendor Central, Amazon Pi
• Familiar with tools like:
Helium 10, Perpetua, Pacvue, Sellics, Jungle Scout
• Strong understanding of Amazon ecosystem & algorithms
• Advanced Excel / Google Sheets skills (Pivot, VLOOKUP, etc.)
• Knowledge of SEO, CRO, and listing optimization
• Strong communication & presentation skills
• Ability to manage multiple campaigns simultaneously
• Experience in DSP & programmatic ads (preferred)
• Understanding of Indian seasonal trends (Prime Day, GIF, etc.)
• Exposure to AI-driven ad optimization tools (good to have)
Why Join Etail
• Work closely with founders and leadership
• High ownership and fast learning curve
• Be part of a fast-growing e-commerce ecosystem
Note
As part of the hiring process, candidates may be required to complete a short assessment to evaluate their practical understanding.
Click on Apply to know more.