The Market Analyst monitors, analyzes, and prepares marketing reports regarding lead generation, lead follow-up, and sales forecasting utilizing lead-generation tools such as ZoomInfo, Infor Customer Portal, Web chats, etc.
ESSENTIAL FUNCTIONS:
- Learn and master all relevant in-house CRM and lead-generation software.
- Monitor, analyze, and prepare marketing reports regarding lead generation and lead follow-up utilizing lead-generation tools (e.g. ZoomInfo, Infor Customer Portal, web chats.)
- Input and distribute web chat leads.
- Utilize CRM application to:
- Prepare sales forecasts
- Analyze sales metrics and segment performance (A vs. B)
- Monitor quote-to-order conversion rates
- Ensure win/loss report data from the sales team are captured
- Collaborate on UCC data analytics
- Monitor and report sales teams’ usage of eMediate app.
- Work with Media Dept to identify those products in need of further promotion through web, social media, print, etc.
NON-ESSENTIAL FUNCTIONS:
- Prepares special reports, as needed.
- Assists in miscellaneous duties within the department.
- Demonstrate a commitment to an Injury-Free Environment by complying with all aspects of the corporate environmental, health and safety program.
SKILLS/EXPERIENCE (PREFERRED):
- Working knowledge of CRM and lead-generation systems (preferably Infor, ZoomInfo)
- Strong aptitude and preference for working with numbers and statistics
- Goal-oriented, results-focused team member
WORK ENVIORNMENT:
- Fully onsite Monday - Friday 8:00am - 5:00pm
- Pay Range: $70,000–$90,000
REPORTING RELATIONSHIP:
- Executive General Manager – Marketing & Media
EDUCATION:
- 4-year Market Analysis or equivalent degree.
MENTAL ABILITIES:
- Ability to accept and follow instructions.
WORKING CONDITIONS:
LIFTING: Average Weight: 25 lb. Frequency: Daily