Director of Web and SEO

Aligned Modern Health is creating a new standard of healthcare, empowering people to live their healthiest lives through a clear, trustworthy path to better health. As the largest evidence-based holistic healthcare practice in the Midwest, we operate 16 clinics across Chicago with a rapidly expanding telehealth practice serving patients in 20+ states and growing.

Our collaborative team of over 100 doctors, nurse practitioners, and clinicians provide personalized care for men, women and children across functional medicine, bioidentical hormone replacement therapy and testosterone replacement therapy, chiropractic care, and acupuncture.

Using advanced diagnostics, a personalized root-cause-focused approach to health and a physician-guided model of ongoing care, Aligned Modern Health treats the whole person with proven clinical outcomes and life-changing results.

To learn more about us, please visit our website at www.alignedmodernhealth.com.

Position Summary:

Aligned Modern Health (“AMH”) is seeking a Director of Web and SEO to join its growing team. Reporting to the Chief Marketing Officer, the primary responsibilities of the position are to own every aspect of alignedmodernhealth.com – it’s performance, architecture, analytics and growth. You are a builder who embraces AI-powered tools to keep up with strong patient demand. The ideal candidate will be strategic, technical with great design capabilities, and data driven. This is a high-impact, high-visibility role at a pivotal moment as we are actively scaling with the website being the front door to our services.

This is a Chicago-based company, however, the role is currently remote. The role pays $130,000 to $140,000 depending on experience.

Job Responsibilities:

Website Strategy & Operations

• Own the full technical health, uptime, speed, and security of alignedmodernhealth.com (WordPress/WP Engine environment)

• Manage day-to-day site operations including content publishing, plugin updates, hosting, DNS, and third-party integrations

• Lead all site development projects — from scoping and sprint planning through QA and deployment

• Build and maintain scalable page templates and systems to support rapid new location and service launches

• Translate our brand into a trustworthy product design – and have a mastery for AI tools to drive efficiency with publishing

SEO

• Develop and execute a comprehensive national SEO strategy covering technical SEO, on-page optimization, local SEO, and link building

• Own keyword research, topical authority mapping, and content architecture to drive deep organic visibility for each service line across all markets, with content depth that signals genuine expertise and not just coverage

• Diagnose and resolve complex technical SEO issues (crawl budget management, JavaScript rendering, log file analysis at scale) and continuously improve Core Web Vitals, indexation health, schema markup, and site architecture

• Build out and optimize location pages and virtual care landing pages to dominate search in new geographic markets

• Build and maintain E-E-A-T signals across the site, including provider bios, author pages, clinical citations, and trust architecture, to compete effectively in Google’s most scrutinized YMYL (healthcare) category

• Track and report on organic traffic, rankings, and ROI with clear attribution to new patient acquisition

• Build repeatable digital infrastructure to support rapid entry into new states and markets — including templated local SEO, landing pages, and GMB management at scale

Data, Analytics & Conversion Optimization

• Own GA4, Google Search Console, SEMrush and partner with our head of acquisition analytics to bring forward insights around performance to connect website performance to business KPIs

• Run a hypothesis-driven CRO program including A/B tests, heatmaps, funnel analysis, and patient journey research to continuously improve conversion from organic visits to booked appointments

• Partner with our operations and analytics team to ensure clean attribution from first click through patient visit

AI & Technology Innovation

• Champion the adoption of AI tools across the digital function — from AI-assisted content creation and SEO research to automated testing and personalization

• Identify, evaluate, and implement emerging tools and platforms that give Aligned Modern Health a competitive digital edge

• Stay ahead of Google’s AI-driven search evolution, including AI Overviews and generative engine optimization (GEO), and proactively adapt our content, structured data, and E-E-A-T strategy to maintain visibility

Required Qualifications

• BS/BA in Marketing, Business or related field

• 7+ years of experience owning or directing a high-traffic website with direct accountability for SEO and digital performance

• Expert-level SEO knowledge across technical, local, content, and E-E-A-T, with a proven track record of measurable organic growth in competitive or YMYL verticals

• Demonstrated ability to diagnose and resolve complex technical SEO issues including crawl budget waste, JavaScript rendering problems, and indexation errors at scale

• Proficiency with WordPress and its ecosystem; familiarity with WP Engine, WP Bakery or similar page builders

• Deep expertise in GA4, Google Search Console, Google Tag Manager, and leading SEO platforms (SEMrush, etc.)

• Strong analytical mindset with the ability to translate complex data into clear business recommendations

• Experience managing web development projects and collaborating with internal or agency developers

• Proven ability to use AI tools (ChatGPT, Claude, Lovable, etc.) to accelerate your work

Preferred Qualifications

• Experience in healthcare, wellness, or a multi-location consumer services business

• Familiarity with HIPAA considerations in digital marketing and web forms

• Experience with CRM integration (Salesforce) and marketing attribution modeling

• Knowledge of local SEO at scale — managing 20+ GMB profiles, citation building, review management

• Experience with scheduling platforms and patient booking integrations

The Mindset We're Looking For

• You are deeply curious and self-directed — you don't wait to be told what to improve, you find it

• You are equally comfortable in the data and in the details — you QA your own work

• You are an evangelist for AI-powered workflows and have already built them into how you operate

• You communicate clearly with both technical and non-technical stakeholders

• You are energized by a fast-paced, growth-stage environment and take genuine pride in making things better

Why Aligned Modern Health?

This isn't a role where you maintain what exists — it's a role where you shape what's next. Our website is the front door for patients who are actively looking for better healthcare, often after years of not getting answers. Your work directly connects people to care that changes their lives.

You'll sit at the intersection of strategy, technology, and mission — with senior leadership that moves fast, trusts you, and gives you real ownership. We're at a pivotal moment: growing nationally, expanding our telehealth footprint, and building the digital infrastructure to match our clinical ambition.

• High-impact, high-visibility senior role at a company with strong momentum in one of healthcare's fastest-growing sectors with exploding patient demand

• Fully remote with a collaborative, experienced team spread across the country

• Real ownership — your decisions will shape patient acquisition at scale

• Competitive compensation, full benefits, and 401(k)

• Aligned Modern Health is an Equal Opportunity Employer

Provides integrative healthcare services including chiropractic, acupuncture, and hormone therapy.