GA4 & GTM Analytics Consultant - 2 Month Contract

Department: Marketing Technology

Location: Spain

Description


GA4 & GTM Analytics Consultant


📍 Remote | Contract | Mid-to-Senior Level


About Algomarketing


Algomarketing is a data-driven marketing agency helping B2B businesses optimize their digital strategy through analytics, automation, and audience insights. We're looking for a GA4 & GTM Analytics Consultant to refine our event tracking, audience segmentation, and attribution modeling to drive better campaign performance.


What You'll Do



🔹 Data Validation & Debugging (Quality Assurance)


• Conduct monthly small testing audits to ensure events and conversions fire correctly.


• Use GA4 Debug View, Google Tag Assistant, and browser dev tools for validation and debugging.


• Identify and fix duplicate, missing, or misfired events in GA4 & GTM.


• Perform data layer inspections to ensure accurate event data is passed to GA4.


• Monitor consent mode & cookie behavior to ensure compliance with tracking regulations.


🔹 Event & Conversion Optimization


• Implement and refine GA4 event tracking to align with business goals (e.g., MOLs, SRLs, SQLs, demo requests, gated content downloads).


• Use Google Tag Manager to set up event triggers, variables, and tags for accurate data collection.


• Enhance lead scoring by tracking user engagement metrics, such as:


• Scroll depth tracking


• Video engagement (play, pause, complete)


• Button clicks and high-intent actions


• Form submissions and interactions


• Implement server-side tagging to improve data accuracy and reduce tracking limitations.


🔹 B2B Audience Segmentation & Reporting


• Define and build high-value audience segments using GA4's audience builder and explorations:


• Accounts engaging with multiple touchpoints.


• Users from target industries/companies.


• Visitors downloading content but not requesting a demo.


• Implement predictive metrics (GA4 churn probability, purchase probability) to segment high-intent users.


• Develop custom GA4 reports (funnel analysis, path exploration, cohort analysis) to track conversion journeys and drop-off points.


• Connect GA4 with Looker Studio (formerly Google Data Studio) for real-time reporting dashboards.


🔹 Multi-Channel Attribution & GA4 Integrations


• Optimize Google Ads & LinkedIn Ads by importing GA4 conversions for better campaign targeting.


• Implement UTM tracking best practices to ensure accurate campaign attribution.


• Explore cross-channel attribution models (e.g., data-driven, linear, time decay) to analyze the full customer journey.


• Assist with GA4 & CRM integrations (e.g., HubSpot, Salesforce) to connect marketing data with sales outcomes.


What You Bring


✅ 3–5+ years experience working with Google Analytics (GA4) and Google Tag Manager in a marketing analytics role.


✅ Expertise in GA4 event tracking – custom event setup, enhanced measurement, and debugging.


✅ Strong Google Tag Manager (GTM) skills – data layer setup, variables, triggers, and tag configurations.


✅ Experience with first-party data strategies – server-side tracking, consent mode, and GDPR-compliant tracking.


✅ Consultative Approach – ability to advise marketing teams on tracking best practices.


✅ Soft Skills – strong analytical mindset, clear communication, and problem-solving ability.


✅ Bonus Skills:


• Experience with BigQuery and SQL for deeper GA4 data analysis.


• Familiarity with JavaScript for advanced GTM implementations.


• Experience integrating GA4 with Looker Studio, HubSpot, Salesforce, or other BI tools.




Key Responsibilities


🔹 Data Validation & Debugging (Quality Assurance)


• Conduct monthly small testing audits to ensure events and conversions fire correctly.


• Use GA4 Debug View, Google Tag Assistant, and browser dev tools for validation and debugging.


• Identify and fix duplicate, missing, or misfired events in GA4 & GTM.


• Perform data layer inspections to ensure accurate event data is passed to GA4.


• Monitor consent mode & cookie behavior to ensure compliance with tracking regulations.


🔹 Event & Conversion Optimization


• Implement and refine GA4 event tracking to align with business goals (e.g., MOLs, SRLs, SQLs, demo requests, gated content downloads).


• Use Google Tag Manager to set up event triggers, variables, and tags for accurate data collection.


• Enhance lead scoring by tracking user engagement metrics, such as:


• Scroll depth tracking


• Video engagement (play, pause, complete)


• Button clicks and high-intent actions


• Form submissions and interactions


• Implement server-side tagging to improve data accuracy and reduce tracking limitations.


🔹 B2B Audience Segmentation & Reporting


• Define and build high-value audience segments using GA4's audience builder and explorations:


• Accounts engaging with multiple touchpoints.


• Users from target industries/companies.


• Visitors downloading content but not requesting a demo.


• Implement predictive metrics (GA4 churn probability, purchase probability) to segment high-intent users.


• Develop custom GA4 reports (funnel analysis, path exploration, cohort analysis) to track conversion journeys and drop-off points.


• Connect GA4 with Looker Studio (formerly Google Data Studio) for real-time reporting dashboards.


🔹 Multi-Channel Attribution & GA4 Integrations


• Optimize Google Ads & LinkedIn Ads by importing GA4 conversions for better campaign targeting.


• Implement UTM tracking best practices to ensure accurate campaign attribution.


• Explore cross-channel attribution models (e.g., data-driven, linear, time decay) to analyze the full customer journey.

• Assist with GA4 & CRM integrations (e.g., HubSpot, Salesforce) to connect marketing data with sales outcomes.

Algomarketing is a data-driven marketing agency helping B2B businesses optimize their digital strategy through analytics, automation, and audience insights.