Lead Generation Specialist (GOhighlevel CRM Expert)

Join a small, friendly team where good habits, hard work, and a positive attitude are valued and appreciated daily! We are seeking a highly motivated and results-driven Lead Generation Specialist with proven experience using HighLevel CRM (GoHighLevel). In this role, you will be responsible for creating, managing, and optimizing lead generation campaigns, nurturing sequences, funnels, and automations to consistently generate qualified leads for our sales team. You must be data-driven, tech-savvy, and skilled in leveraging digital marketing tools to drive growth. Key Responsibilities: Design and implement lead generation campaigns using HighLevel CRM Build and manage sales funnels, landing pages, and lead capture forms Set up email and SMS nurturing workflows, automations, and pipelines Segment contacts and maintain clean, organized CRM data Monitor campaign performance and optimize for conversion metrics A/B test funnels, email subject lines, content, and call-to-actions Collaborate with sales and marketing teams to align on lead quality and goals Troubleshoot technical issues and manage integrations (Calendly, Zapier, Facebook Lead Ads, etc.) Prepare weekly lead reports and analyze KPIs Qualifications: 2+ years of experience in lead generation or digital marketing Proven expertise with HighLevel CRM (funnels, automation, campaigns) Strong understanding of email/SMS marketing, lead scoring, and CRMs Experience running Facebook/Google Ads and integrating lead sources with HighLevel Knowledge of sales pipelines and appointment booking workflows Tech-savvy with strong attention to detail and project management skills Self-motivated, proactive, and results-oriented Preferred: Experience in construction, home services, or professional services Basic graphic design or copywriting skills Familiarity with tools like Zapier, Slack, ClickFunnels, and Canva

At Alex Contractors Corporation, we're a small, tight-knit team of four, supported by a network of skilled subcontractors. Working here means being part of a flexible, friendly, and supportive environment where you'll have room to grow and contribute meaningfully to our projects. I'm easy to work with, as long as you're dependable, proactive, and bring good habits to the table. If you're someone who takes pride in your work, you'll fit right in.