Digital Marketing Specialist (Content & SEO)

We are looking for a Digital Marketing Specialist (Content & SEO) to join our team and take the lead in creating high-impact, SEO-driven content strategies. This role is perfect for someone with a strong writing background—whether in literature, journalism, or communications—who understands the power of storytelling and has a natural ability to craft engaging, conversion-driven content. If you have a way with words, love research, and can seamlessly blend creativity with AI-powered tools and automation, we'd love to hear from you! Key Responsibilities: Content Strategy & Copywriting Develop compelling, SEO-optimized content for landing pages, blogs, and marketing campaigns. Use AI-powered tools to enhance content creation, research, and optimization. Craft engaging and persuasive copy that drives conversions across digital channels. Conduct keyword research and implement best practices to maximize organic visibility. SEO & Website Optimization Build, maintain, and optimize landing pages in WordPress using Elementor. Implement on-page SEO strategies, including metadata optimization, internal linking, and structured data markup. Conduct regular site audits to improve page speed, user experience, and technical SEO. Monitor search engine algorithms and adjust strategies accordingly. Marketing Technology & AI Tools Leverage AI-driven tools for content ideation, optimization, and automation. Work with low-code/no-code solutions to enhance marketing workflows and efficiency. Implement AI-powered chatbots, content recommendation engines, and automation tools. Stay updated on emerging AI and martech innovations to enhance SEO and content strategies. Performance & Growth Optimization Track and analyze content and SEO performance using Google Analytics, Google Search Console, and other analytics tools. Implement A/B testing strategies to refine landing pages and content for higher engagement. Optimize conversion rates through strategic content placement and user behavior insights. Requirements: Proven experience in SEO, content strategy, and copywriting. Expertise in WordPress (Elementor, Divi, or similar page builders). Familiarity with AI-driven tools for content creation, SEO, and automation. Strong understanding of on-page, off-page, and technical SEO best practices. Hands-on experience with Google Analytics, Search Console, and SEO tracking tools. Experience in AI-powered content generation and optimization tools. Ability to work in a fast-paced environment with a data-driven approach to content marketing. Strong communication skills and ability to collaborate with cross-functional teams. Work Arrangement: This is a full-time, on-site position with no remote or hybrid work options. Candidates must be available to work from the designated location.